Ceasefire called in TV ratings war
SEVEN and Nine have called a truce in the copycat TV show wars that has plagued Aussie screens in 2015.
Rival program chiefs Angus Ross (Seven) and Andrew Backwell (Nine) have promised viewers there won’t ever be a repeat.
Instead, they needed to concentrate on rivals such as subscription TV and streaming rather than brawling with each other.
The ratings stoushes between House Rules and Reno Rumble as well as Restaurant Revolution and The Hotplate have been disastrous for both networks.
The like-for-like shows split audiences, leading to disappointing ratings all-round. Both networks suffered double-digit drops in prime-time viewing this year.
Now Ross and Backwell vow it will stop.
“I don’t think the genre matching that has occurred this year has helped anyone – it has been a disappointing year,” Ross said.
“As a programmer you want to offer alternatives and that was always the intention this year.
“It didn’t work out that way. I’m not going to do it again.”