AL­PHA POW­ERS TAL­ENT

The Courier-Mail - - CONFIDENTIAL -

A FORMER mu­sic agent, fed up by the gen­der in­equal­ity in the mu­sic in­dus­try, has launched Aus­tralia’s first all-fe­male book­ing agency, run ex­clu­sively by women.

Mel­bourne’s Kailei Gin­man, 31, who has worked across the mu­sic in­dus­try over the past decade, launched Al­pha Book­ing Agency last week in or­der to bet­ter rep­re­sent women and those in the LGBTIQ com­mu­nity, who she be­lieves aren’t given the same op­por­tu­ni­ties as men.

“It’s in­cred­i­bly timely for an agency em­pow­er­ing fe­males,” Gin­man said.

“I’m rep­re­sent­ing the peo­ple who have been mis­rep­re­sented for years and years be­cause of sex­ism. I think that’s a great thing.”

Gin­man (pic­tured) has worked as an agent at a lead­ing mu­sic agency, a mu­sic pub­li­cist and an e-com­merce man­ager of some of Aus­tralia’s big­gest acts be­fore she quit her agency job this year.

“There were a lot of things that led to me say­ing there needs to be a change in the in­dus­try,” she said.

“I saw the way my male peers, venue man­agers, pro­mot­ers, other male tal­ents treated my fe­male tal­ents and the way that they were spo­ken about. There was no gen­der par­ity there, even down to fees for a male and fe­male artist on the same lineup. I had an in­stance where a male artist com­plained be­cause a fe­male artist was b be­ing paid the same as them.”

She launched Al­pha af­ter at­tend­ing Bris­bane mu­sic fes­ti­val Big­sound, where she hopes to have an Al­pha show­case next year. She is al­ready rep­re­sent­ing eight fe­male acts in­clud­ing Bris­bane night­club DJ Rosie Kate, Syd­ney DJs Stara, Sta­cie Fields, Fe­line and Aye­bato tonye, Mel­bourne vo­cal­ist Mimi and DJ S Sara T from West­ern Aus­tralia.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.