Mod­els stand up to pre­vent an­i­mal cru­elty

The Courier-Mail - - CONFIDENTIAL -

JOR­DAN Bar­rett is putting his fame to good use.

The hunky 22-year old Gold Coast-born model has joined forces with Tif­fany & Co and Knot On My Planet am­bas­sador Doutzen Kroes in a bid to raise money and aware­ness on the plight of elephant poach­ing.

In a video posted to his In­sta­gram ac­count yes­ter­day, Bar­rett, Kroes and

Naomi Camp­bell ap­pear in a black and white clip that pro­motes the an­tipoach­ing ini­ti­vate #KnotOnMyPlanet.

In the video, the mod­els ap­pear to be wear­ing di­a­mond en­crusted elephant trin­ket neck­laces as part of the new Tif­fany & Co #Tif­fanySaveTheWild col­lec­tion. It is re­vealed in the video that the lux­ury jew­ellery com­pany do­nated $3 mil­lion to­ward the cause.

“Did you know ele­phants pass cul­tural knowl­edge from gen­er­a­tion to gen­er­a­tion?” says Bar­rett at the be­gin­ning of the clip.

“Did you know that the rangers put their lives on the line ev­ery sin­gle day to save the ele­phants?

“I’m Jor­dan Bar­rett, and Knot On My Planet.”

Bar­rett has been an ad­vo­cate for the an­i­mal char­ity, Save The Ele­phants for more than a year, and made his first visit to see the or­gan­i­sa­tion in Kenya in May. Knot On My Planet launched in Septem­ber 2016, with Kroes at the helm since day one. Since then, more than $6.7 mil­lion has been raised to end the slaugh­ter of ele­phants for their ivory.

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