A GREEN LIVING
THE 25 NEW OCCUPATIONS PROVIDING INCREASING OPPORTUNITIES
SOLAR installers, fundraisers, nurse liaisons and data scientists are some of the emerging occupations that have provided significant new job opportunities in the past decade. The National Skills Commission has identified 22 emerging occupations across six categories – digital deepening, data analytics, emerging business practices, regulatory, health, and sustainability engineering and trades. Another three occupations are included under the category “refreshed”, as the name stays the same but the role has changed.
Many occupations may require the base skills for existing roles but the work is so different that workers require new or additional qualifications to be employed.
The commission’s report, Emerging occupations: How new skills are changing Australian jobs, states it is not an exhaustive list of emerging occupations but the new roles that have been frequently advertised in the past five years.
About half of the roles are associated with technology advances and environmental issues that have come to the fore in the community in the past decade.
The rise of various renewable energy sources, for example, to replace and complement traditional sources was requiring many traditional workers, such as electricians, to upskill to construct the infrastructure.
The number of renewable energy projects has particularly increased in the past five years, with the Australian Bureau of Statistics reporting the amount of solar energy produced has doubled, and wind energy has grown by 50 per cent, in the five years to 2018-19.
ABS Centre for Environment and Satellite Accounts director Jonathon Khoo says wind energy was found to supply more power than hydro energy for the first time on record.
“Solar energy saw record growth in 2018-19, with large-scale solar projects coming online,” he says.
Solar installer was listed as an emerging occupation under sustainability engineering and trades, along with wind turbine technician.
In the digital deepening category, digital marketing specialists, social media specialists and user experience analysts are the emerging occupations, thanks to the increased use of social media and digital technologies in the past decade.
IBISWorld reports digital advertising agencies are one of five employment hot spots in coming years, particularly because of the rise of online shopping.
Senior industry analyst Suzy Oo says the attachment to smartphones, tablets and other devices is creating jobs in mobile advertising and social media marketing and management.
“This (attachment) provides a lucrative opportunity for businesses to market their products and brands through paid ads on social media platforms,” she says.
“However, developing an effective marketing campaign and remaining consistent across all media can be difficult for businesses to manage, raising the need to outsource their marketing requirements to digital advertising agencies.”
Data analysts, data scientists, data engineers, data architects and pricing analysts occupations are emerging in the data analytics field.
TOP EMERGING OCCUPATIONS
Data analysts: 11,191 employed in 2019, up from 3213 in 2015.
Digital marketing analysts: 10,823 employed in 2019, up from 3352 in 2015.
Social media specialists: 11,421 employed in 2019, up from 4921 in 2015. Researchers: 27,545 employed in 2019, up from 18,384 in 2015.
Regulatory affairs specialists: 12,174 employed in 2019, up from 6743 in 2015.
Solar installers: 5744 employed in 2019, up from 1904 in 2015.