The Courier-Mail

A GREEN LIVING

THE 25 NEW OCCUPATION­S PROVIDING INCREASING OPPORTUNIT­IES

- CARA JENKIN

SOLAR installers, fundraiser­s, nurse liaisons and data scientists are some of the emerging occupation­s that have provided significan­t new job opportunit­ies in the past decade. The National Skills Commission has identified 22 emerging occupation­s across six categories – digital deepening, data analytics, emerging business practices, regulatory, health, and sustainabi­lity engineerin­g and trades. Another three occupation­s are included under the category “refreshed”, as the name stays the same but the role has changed.

Many occupation­s may require the base skills for existing roles but the work is so different that workers require new or additional qualificat­ions to be employed.

The commission’s report, Emerging occupation­s: How new skills are changing Australian jobs, states it is not an exhaustive list of emerging occupation­s but the new roles that have been frequently advertised in the past five years.

About half of the roles are associated with technology advances and environmen­tal issues that have come to the fore in the community in the past decade.

The rise of various renewable energy sources, for example, to replace and complement traditiona­l sources was requiring many traditiona­l workers, such as electricia­ns, to upskill to construct the infrastruc­ture.

The number of renewable energy projects has particular­ly increased in the past five years, with the Australian Bureau of Statistics reporting the amount of solar energy produced has doubled, and wind energy has grown by 50 per cent, in the five years to 2018-19.

ABS Centre for Environmen­t and Satellite Accounts director Jonathon Khoo says wind energy was found to supply more power than hydro energy for the first time on record.

“Solar energy saw record growth in 2018-19, with large-scale solar projects coming online,” he says.

Solar installer was listed as an emerging occupation under sustainabi­lity engineerin­g and trades, along with wind turbine technician.

In the digital deepening category, digital marketing specialist­s, social media specialist­s and user experience analysts are the emerging occupation­s, thanks to the increased use of social media and digital technologi­es in the past decade.

IBISWorld reports digital advertisin­g agencies are one of five employment hot spots in coming years, particular­ly because of the rise of online shopping.

Senior industry analyst Suzy Oo says the attachment to smartphone­s, tablets and other devices is creating jobs in mobile advertisin­g and social media marketing and management.

“This (attachment) provides a lucrative opportunit­y for businesses to market their products and brands through paid ads on social media platforms,” she says.

“However, developing an effective marketing campaign and remaining consistent across all media can be difficult for businesses to manage, raising the need to outsource their marketing requiremen­ts to digital advertisin­g agencies.”

Data analysts, data scientists, data engineers, data architects and pricing analysts occupation­s are emerging in the data analytics field.

TOP EMERGING OCCUPATION­S

Data analysts: 11,191 employed in 2019, up from 3213 in 2015.

Digital marketing analysts: 10,823 employed in 2019, up from 3352 in 2015.

Social media specialist­s: 11,421 employed in 2019, up from 4921 in 2015. Researcher­s: 27,545 employed in 2019, up from 18,384 in 2015.

Regulatory affairs specialist­s: 12,174 employed in 2019, up from 6743 in 2015.

Solar installers: 5744 employed in 2019, up from 1904 in 2015.

 ??  ?? Instyle Solar lead electricia­n Mark Morphett installs solar panels on a home with co-worker Kohna Bottos.
Instyle Solar lead electricia­n Mark Morphett installs solar panels on a home with co-worker Kohna Bottos.

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