I’d love to get that whole cast together and see if we can come up with a great script
he commercial, which is just one part of the pivotal in how the character of o Brian Dundee was handled. overall campaign, took less than han four “We needed to get him on board first,” O’Sullivan says. months to complete, with the e last “He doesn’t have a mobile mo phone, so I had to get cameos (those of Robbie, Fisher her and someone else to contact cont him and get him to call me, Rose) shot as recently as January uary 9. which he eventually did. This guy was my childhood While it may not be the most expensive hero, I grew up watching watchin The Paul Hogan show, and campaign Tourism Australia has produced, ed, it here he was in my car going goi to a meeting.” was the most complex. While Hemsworth was w just a toddler when the
“It was a mammoth logistics task,” O’Sullivan Sullivan original Crocodile Dundee D movie was released in says. “It was our most complex campaign n if not 1986, he says the image of Paul Hogan as Mick the biggest, in terms of marrying different nt stars’ Dundee is still sti relevant, particularly to diaries etc. But we are really happy with how audiences in the US. it’s been received. We really believe one of “You just have to look at the the best tools to use to promote our country ntry response respo (the ad) has had, it’s pretty ambassadors is real people for and Australia.” these stars are fantastic c incm incredible,” moved to America he says. “I people know when I
O’Sullivan adds, however, that getting g instantly in brought up that movie the go-ahead from Paul Hogan to use the e and an there’s such an enthusiasm likeness and the character of the original l and love for the outback in America. Mick Dundee was crucial. Hoges was Also the sense of humour that film involved throughout the production and d embodies em and the sense of adventure, people really warm to that still. I do think it’s still relevant, and will be for as long as people are enthusiastic about it. It certainly doesn’t seem to be slowing down in that sense.”
Hemsworth has lived in various parts of Australia — including an Aboriginal community in the Northern Territory, coastal Victoria and Sydney — throughout his life, making him a perfect ambassador to promote the width and breadth of the country.
“We moved around a lot and I feel incredibly fortunate to have had that experience,” he says. “I try to do the same thing with my kids now, have them travel as much as possible and see different areas of the country and all around the world, to experience different cultures. It’s the best education.”
While he spends a large part of the year working around the world, Hemsworth says Australia will always mean home to him. “I’m in a fortunate enough position to be able to, from a distance, do meetings and choose what I want to work on and be a part of,” he says. “That’s such a luxury. Obviously at the start of my career I couldn’t have done that and who knows what will happen in the future. But for as long as possible, I want to stay here. (This is home) absolutely.”