New way to axe the scalpers

The Daily Telegraph (Sydney) - - One Day To Go Wedding Of The Decade - PETER ROLFE

NEW tech­nol­ogy to pro­tect against on­line ticket scalpers will be un­veiled to­day, in a bid to stop fans be­ing ripped off at sport, mu­sic and ma­jor events.

Ver­i­fied Fan tech­nol­ogy will be used in Aus­tralia for the first time to pro­tect fans from scalper bots who scoop up large num­bers of tick­ets for re-sale.

While Tick­et­mas­ter will first make the tech­nol­ogy avail­able at Ir­ish rock band Snow Pa­trol’s Mel­bourne gig in Au­gust, it will also be rolled out in NSW.

Fu­tur­is­tic fa­cial recog­ni­tion tech­nol­ogy that could al­low fans to walk into events with­out a ticket, by record­ing their en­try dig­i­tally, is also be­ing tri­alled. Tick­et­mas­ter and event pro­moter Live Na­tion are test­ing that tech­nol­ogy, which can iden­tify peo­ple in a half a sec­ond, in the US where Ver­i­fied Fan is al­ready in use.

Tick­et­mas­ter Aus­tralia man­ag­ing di­rec­tor Maria O’Con­nor said the “fan-first”’ ver­i­fied tech­nol­ogy would help limit the sec­ondary tick­et­ing mar­ket. Snow Pa­trol fans will be able to pre-register for tick­ets, be ver­i­fied and sent a one­time ac­cess code to un­lock their pur­chase with­out hav­ing to race bots and scalpers.

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