New way to axe the scalpers
NEW technology to protect against online ticket scalpers will be unveiled today, in a bid to stop fans being ripped off at sport, music and major events.
Verified Fan technology will be used in Australia for the first time to protect fans from scalper bots who scoop up large numbers of tickets for re-sale.
While Ticketmaster will first make the technology available at Irish rock band Snow Patrol’s Melbourne gig in August, it will also be rolled out in NSW.
Futuristic facial recognition technology that could allow fans to walk into events without a ticket, by recording their entry digitally, is also being trialled. Ticketmaster and event promoter Live Nation are testing that technology, which can identify people in a half a second, in the US where Verified Fan is already in use.
Ticketmaster Australia managing director Maria O’Connor said the “fan-first”’ verified technology would help limit the secondary ticketing market. Snow Patrol fans will be able to pre-register for tickets, be verified and sent a onetime access code to unlock their purchase without having to race bots and scalpers.