Soft-drink lovers cop it less sweet

The Daily Telegraph (Sydney) - - One Day To Go Wedding Of The Decade -

AUS­TRALIANS might have to con­tend with a dif­fer­ent taste to some of their favourite sweet drinks af­ter back­lash from health-con­scious con­sumers.

The lo­cal arm of the Co­caCola Com­pany an­nounced it is set to change the recipe of some of its most pop­u­lar soft drinks as Aus­tralian con­sumers shun sugar-laden drinks and calls for a sugar tax grow louder. The change will af­fect even its full-sugar drinks, such as the Fanta flavours and Sprite.

Coca-Cola Amatil man­ag­ing di­rec­tor Ali­son Watkins said the com­pany plans to re­duce sugar lev­els in its Aus­tralia and New Zealand prod­ucts by 10 per cent by 2020.

Ms Watkins said this would be achieved by re­duc­ing the amount of sugar in the soft drinks and re­plac­ing some sugar with ste­via.

Sugar taxes will be in place in more than 30 coun­tries by the end of this year, in­clud­ing the UK, and health ex­perts have said the tax could help make in­roads into Aus­tralia’s obe­sity epi­demic.

It is also thought a sugar tax could raise $500 mil­lion a year.

Ali­son Watkins.

Sugar is hit.

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