Soft-drink lovers cop it less sweet
AUSTRALIANS might have to contend with a different taste to some of their favourite sweet drinks after backlash from health-conscious consumers.
The local arm of the CocaCola Company announced it is set to change the recipe of some of its most popular soft drinks as Australian consumers shun sugar-laden drinks and calls for a sugar tax grow louder. The change will affect even its full-sugar drinks, such as the Fanta flavours and Sprite.
Coca-Cola Amatil managing director Alison Watkins said the company plans to reduce sugar levels in its Australia and New Zealand products by 10 per cent by 2020.
Ms Watkins said this would be achieved by reducing the amount of sugar in the soft drinks and replacing some sugar with stevia.
Sugar taxes will be in place in more than 30 countries by the end of this year, including the UK, and health experts have said the tax could help make inroads into Australia’s obesity epidemic.
It is also thought a sugar tax could raise $500 million a year.
Sugar is hit.