Sat­ur­day Tele surges ahead of week­end ri­vals

The Daily Telegraph (Sydney) - - News -

THE Sat­ur­day Tele­graph is the coun­try’s only week­end news­pa­per to at­tract new read­ers over the past year, a new sur­vey shows.

The news­pa­per has in­creased its au­di­ence by a whop­ping 4.4 per cent with Sat­ur­day ed­i­tor Jeni O’Dowd cred­it­ing its lead­ing mix of agenda-set­ting news, sport and en­ter­tain­ment.

Its growth has out­stripped the other Syd­ney Sat­ur­day pa­per, The Syd­ney Morn­ing Her­ald, whose read­er­ship plum­meted by 6.9 per cent over the past year.

“We are de­lighted that read­ers con­tinue to come to us to find out what is hap­pen­ing,” Ms O’Dowd said. “It shows that peo­ple are talk­ing about us and we are giv­ing our read­ers what they want across the board.”

The lat­est Roy Mor­gan Sin­gle Source sur­vey said The Sat­ur­day Tele­graph had “de­fied the over­all trend” of de­clin­ing week­end read­er­ship.

The sur­vey found over 15.9 mil­lion peo­ple, or 78.2 per cent of Aus­tralians over the age of 14 now read or ac­cess news­pa­pers via print or on­line, an in­crease of 2.4 per cent from a year ago.

The Daily Tele­graph ed­i­tor Ben English said there was a bright fu­ture for news­pa­pers as the most trusted source of news.

“Ev­ery day, through­out the day, we set the agenda that is fol­lowed by other me­dia,” he said.

Aus­tralia’s best-read week­end news­pa­per is again Syd­ney’s Sun­day Tele­graph with an aver­age is­sue print read­er­ship of 837,000.

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