Saturday Tele surges ahead of weekend rivals
THE Saturday Telegraph is the country’s only weekend newspaper to attract new readers over the past year, a new survey shows.
The newspaper has increased its audience by a whopping 4.4 per cent with Saturday editor Jeni O’Dowd crediting its leading mix of agenda-setting news, sport and entertainment.
Its growth has outstripped the other Sydney Saturday paper, The Sydney Morning Herald, whose readership plummeted by 6.9 per cent over the past year.
“We are delighted that readers continue to come to us to find out what is happening,” Ms O’Dowd said. “It shows that people are talking about us and we are giving our readers what they want across the board.”
The latest Roy Morgan Single Source survey said The Saturday Telegraph had “defied the overall trend” of declining weekend readership.
The survey found over 15.9 million people, or 78.2 per cent of Australians over the age of 14 now read or access newspapers via print or online, an increase of 2.4 per cent from a year ago.
The Daily Telegraph editor Ben English said there was a bright future for newspapers as the most trusted source of news.
“Every day, throughout the day, we set the agenda that is followed by other media,” he said.
Australia’s best-read weekend newspaper is again Sydney’s Sunday Telegraph with an average issue print readership of 837,000.