CHOOK WAR COOLS DOWN

The Daily Telegraph (Sydney) - - News -

WHAT was once the hottest of the su­per­mar­ket bat­tles — who had the cheap­est hot chook — is now of­fi­cially over.

Coles has buck­led and raised the price of hot chick­ens from $9 to $10, fol­low­ing the lead of Wool­worths which did so last month.

Coles con­firmed the price hike was due to in­creas­ing pro­duc­tion costs in­clud­ing for grain due to the drought. Coles and Wool­worths have been at war over chicken for three years when they cut prices from $11 to as low as $7.90.

But both su­per­mar­kets in­creased the price from $8 to $9 in March last year. The lat­est in­crease con­firms they are no longer pre­pared to use cooked chooks as “loss lead­ers” to get cus­tomers into stores.

Coles’s $10 chicken.

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