CHOOK WAR COOLS DOWN
WHAT was once the hottest of the supermarket battles — who had the cheapest hot chook — is now officially over.
Coles has buckled and raised the price of hot chickens from $9 to $10, following the lead of Woolworths which did so last month.
Coles confirmed the price hike was due to increasing production costs including for grain due to the drought. Coles and Woolworths have been at war over chicken for three years when they cut prices from $11 to as low as $7.90.
But both supermarkets increased the price from $8 to $9 in March last year. The latest increase confirms they are no longer prepared to use cooked chooks as “loss leaders” to get customers into stores.
Coles’s $10 chicken.