GRUEN’S KEEP­ING WATCH

The Gold Coast Bulletin - Play Magazine - - PLAY -

THE way we are be­ing sold to has changed in the past decade, but Gruen’s al­ways been there to dis­sect it.

As the im­pact of Face­book’s Cam­bridge An­a­lyt­ica data breach con­tin­ues to be felt around the world, Gruen will lift the lid on the wider im­pli­ca­tions of data min­ing.

“We started do­ing the show two years af­ter the in­ven­tion of Face­book, which shows you how much the world has changed,” host Wil An­der­son says. “We used to talk about TV ads. Now we live in a world where all these com­pa­nies data mine you con­stantly and can de­liver an ad to you. We’re be­ing sold to in a much more so­phis­ti­cated way.”

But when the Gruen team broaches the sub­ject on the show’s milestone 10th sea­son, they’ll delve much deeper.

“You’re mad about Face­book? Guess what hap­pens ev­ery time you swipe your loy­alty card?” he says. “Woolies and Coles and Qan­tas are do­ing this. If you catch an Uber then Uber have all your data and mine it. How can Net­flix work? It’s not ac­tu­ally a movie and en­ter­tain­ment com­pany; it’s a data min­ing com­pany. The real heart of ad­ver­tis­ing is data min­ing.”

As the years have passed, An­der­son, Todd Samp­son and Rus­sel Howcroft have been the con­stants be­hind the desk. Gruen airs Wed­nes­days at 8.30pm on ABC-TV

Gruen host Wil An­der­son.

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