GRUEN’S KEEPING WATCH
THE way we are being sold to has changed in the past decade, but Gruen’s always been there to dissect it.
As the impact of Facebook’s Cambridge Analytica data breach continues to be felt around the world, Gruen will lift the lid on the wider implications of data mining.
“We started doing the show two years after the invention of Facebook, which shows you how much the world has changed,” host Wil Anderson says. “We used to talk about TV ads. Now we live in a world where all these companies data mine you constantly and can deliver an ad to you. We’re being sold to in a much more sophisticated way.”
But when the Gruen team broaches the subject on the show’s milestone 10th season, they’ll delve much deeper.
“You’re mad about Facebook? Guess what happens every time you swipe your loyalty card?” he says. “Woolies and Coles and Qantas are doing this. If you catch an Uber then Uber have all your data and mine it. How can Netflix work? It’s not actually a movie and entertainment company; it’s a data mining company. The real heart of advertising is data mining.”
As the years have passed, Anderson, Todd Sampson and Russel Howcroft have been the constants behind the desk. Gruen airs Wednesdays at 8.30pm on ABC-TV
Gruen host Wil Anderson.