Coast growth for Harcourts

NAI Harcourts has opened a new commercial location in Southport.

Australasian CEO for NAI Harcourts Richard Laery said the Southport office would compliment the NAI Harcourts Hope Island business already covering clients in the Gold Coast corridor.

“The addition of a Southport office will increase the ability to service the growing base of clients in the Gold Coast region, while also increasing awareness of the brand and what this unique business brings,” Mr Laery said.

Bringing a wealth of experience to NAI Harcourts Southport is business owner George Parzis.

Having run a strong commercial real estate business in Melbourne prior to moving to Queensland, Mr Parzis sees huge potential in the Gold Coast.

Mr Parzis operates two residential Harcourts businesses but sees immense opportunity to grow a commercial arm with a solid culture and strong reputation.

“We know that it will be tough to enter into the comHe mercial market on the Gold Coast as it is very competitive,” he said. “We also know there are a lot of listings that have been on the market for a long time which would concern those owners.

“Our initial strategy would be to target those owners to evaluate the marketing and price of those properties and to try find a solution.”

In Melbourne, Parzis started the commercial division of Beller Commercial before moving on to start his own boutique real estate office in Prahran in 1998.

sold the portfolio of 260 residential properties to Bellers and retained the commercial portfolio of around 100 properties.

They consisted of Melbourne industrial commercial properties.

The business specialised in selling development sites mainly large inner Melbourne industrial sites to be converted into residential developments.

Parzis and his family decided to move to Queensland for a change of lifestyle and thought it would be a better place to raise their young children.

They had a window of opportunity to either start something new in Victoria or Queensland and they decided to move north.

“We are so glad we chose the Gold Coast as we love the lifestyle it offers,” he said.

“We believe that the NAI Harcourts brand is a clean and contemporary brand and has a huge future and will continue to grow.

“We understand commercial property and know how lucrative it can be if you can get a piece of the market.” inner and