Billions watch marathon
CLOSE to 2 billion people watched highlights of this year’s Gold Coast Marathon in a key boost to the 2018 race.
The success of the highlights program, aired in 93 countries, has already had a flow-on effect with participation, according to Gold Coast Marathon chief executive Cameron Hart.
“It’s staggering that images of our flat and fast course, ideal winter running conditions and the Gold Coast’s world famous surf beaches and stunning Broadwater were beamed to such a large audience,” he said.
“These viewership figures affirm the mass global appeal of the Gold Coast Marathon and cements its position as a major international event.
“Entries for the 40th edition opened earlier this month and we have witnessed a flow-on effect of this exposure with thousands of participants from over 20 countries having already secured their position on the start line next year.”