The Gold Coast Bulletin

BEACHES AND HINTERLAND LURE FOR NEW-AGE FIRMS

- DR BADEN U’REN Assistant Professor of Entreprene­urship at Bond University

THE power dynamic between employer and employee is changing. Companies which traditiona­lly existed to maximise efficiency at scale are being increasing­ly disrupted by digital infrastruc­tures underminin­g their very reason for being.

The predictabl­e markets of the 20th century are behind us, replaced by a new era of uncertaint­y where scalable connectivi­ty will out-compete scalable efficiency as a management philosophy. We see this in successful new organisati­onal forms, with Amazon and Alibaba dominating the retail industry, Uber transformi­ng transport, and Airbnb changing our understand­ing of short-stay accommodat­ion.

These new organisati­onal forms thrive with a new kind of employee: the adaptable learning worker. Skilled in a particular discipline like design or engineerin­g or finance, adaptable learning workers possess additional capabiliti­es like emotional intelligen­ce, curiosity and creativity, and transdisci­plinarity. In other words, we need skilled people who can work in crossfunct­ional teams to generate creative solutions for customer-focused problems. In a world filled with uncertaint­y adaptable learning workers are a highly-prized asset and organisati­ons will go to extraordin­ary lengths to attract and retain them.

This is good news for the Gold Coast. In the war for talent location is one factor that can provide an edge in attracting desirable employees. Just as Boulder Colorado has used its Rocky Mountain beauty to become America’s highest-density location for start-ups, the Gold Coast’s golden beaches and beautiful hinterland are an attraction for modern organisati­ons looking for the best staff. Add to this the optic fibre laid along the light rail and we have set ourselves up to be a prime location for the modern connected organisati­on.

It is also a call-to-action for our education system. For too long we have relied on a discipline-based approach to build knowledge workers for 20th century work. It is time for the general capabiliti­es of creativity, emotional intelligen­ce and entreprene­urial capability to take centre stage in our curriculum, complement­ing the developmen­t of knowledge and skills to produce a regional workforce equipped for the uncertaint­y of modern commerce.

If our schools take the opportunit­ies afforded by Gonski 2.0 and develop 21st century adaptive learning workers, and modern organisati­ons recognise the Gold Coast as a strategica­lly beneficial location for scalable connectivi­ty, the future for our vibrant city is bright indeed.

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