Ooh! It’s a deal

BILLBOARD advertising company oOh!media has won a bidding war to snap up Here, There & Everywhere’s Adshel advertising business for $570 million, beating rival suitor APN Outdoor.

oOh!media initially offered $470 million for Adshel in April but the bid was rejected by Here, There & Everywhere (HT&E) and APN subsequently made a $500 million offer.

APN increased its offer to $540 million in June — as APN itself became the subject of a $1.1 billion acquisition offer from French advertising giant JCDecaux But oOh!Media yesterday sealed a deal with a $570 million all-cash offer.