EM’S KEEPING FIT WITH THE KARDASHIANS
GOLD Coast fitness mogul Emily Skye Anderson will launch a new activewear line in collaboration with Khloe Kardashian’s Good American label at Times Square in New York City tomorrow, saying she is “incredibly excited” to team up with the global superstar.
“From the moment I walked in ... I truly felt I belonged there,” Ms Anderson said. “It’s such an honour to be a part of a company that loves and celebrates every woman.”
GOLD Coast fitness mogul Emily Skye Anderson will launch her new Good American activewear collaboration with Khloe Kardashian at Times Square in New York City tomorrow.
Founded by Khloe Kardashian and Emma Grede, Good American’s motto is “made with your body in mind”. The stars of reality series Keeping Up With The Kardashians, Kardashian and sisters Kourtney, Kim, Kendall and Kylie are one of the most famous families in the US.
Ms Anderson has collaborated on Good American’s new activewear range, which “drops” at the SIX: 02 store in
Times Square, New York City at 9am today local time – 11pm tomorrow here.
The 33-year-old former model and personal trainer, who has more than 14 million social media followers, is in New York for the launch.
The activewear range
marks a new direction for Kardashian’s size-inclusive clothing company, which until now has been known for jeans and tracksuits.
In an Instagram post, Ms Anderson said she was “incredibly excited” to announce she was part of the @goodamerican Good Squad. “It went from finding a pair of jeans that actually fit me properly and were comfortable enough to squat and sleep in to flying to LA a few months ago to become a part of the Good Squad!” she said.
“From the moment I walked in ... I truly felt I belonged there. It’s such an honour to be a part of a company that loves and celebrates every woman! Thank you @khloekardashian and @emmagrede.”
It’s not the first time Kardashian has worked with a Gold Coast “influencer”.
Local Instagram identity and mother of two Tammy Hembrow collaborated with Good American on its signature range of jeans and has also been involved in the new activewear line.
Ms Anderson’s Emily Skye FIT workout and healthy meal empire, with endorsement, is worth an estimated $32 million.
Ms Anderson, who started blogging in 2009, has more than 2.4 million followers for her EmilySkyeFit page on Instagram. Her @babymiaelise Instagram page, which documents daughter Mia Elise’s progress, has 115,000 followers, her @emilyskyefitness account has 475,000 followers and the @emilyskyebeauty page has 136,000 followers.
“Good American ... embodies the meaning of ‘strong women’ where they not only accept and support each other but they celebrate each other,” Ms Anderson wrote in another post on Instagram.