NEW ERA IN SPORT WITH FOXTEL 4K UNVEILED
THE high definition TV of the future is coming to a screen near you with Foxtel yesterday unveiling plans for Australia’s first dedicated 4K channel.
Cricket fans will be among the first to benefit from the giant leap in TV resolution with all Australian Tests, one-day internationals and selected Big Bash matches to be shot in 4K for the first time.
The next generation of TV was launched at a star-studded event at Fox Studios in Sydney last night with cricket commentators Shane Warne, Adam Gilchrist and Allan Border walking the red carpet.
They were joined by actors Celia Ireland, Susie Porter and Jenni Baird and presenters Paul Murray, Hannah Hollis, Lara Pitt and Mark Bosnich.
Foxtel chief executive Patrick Delany said the new broadcast was “the next chapter in the ultimate viewing and content experience”.
The new 4K format delivers super high definition with enough pixels to fill almost four of the current 1080 pixel HD screens.
“From today, any set-top box sold by Foxtel will be 4Kenabled, so get ready to see content like never before,” Mr Delany said.
“And from October, Foxtel will launch Australia’s first ever 4K channel.”
Live cricket matches will be broadcast alongside documentaries, concert specials and feature films on the dedicated 4K channel.