The Gold Coast Bulletin - - NEWS -

NEARLY three years ago, the Gold Coast hosted the first GoPro Ath­lete Sum­mit in Aus­tralia.

It lured about a 100 top ath­letes — among them moun­tain bik­ers, BMX rid­ers, BASE jumpers, sky­divers, skiers, snow­board­ers, mo­tor­sport driv­ers and kayak­ers — to the city for a three-day shop win­dow.

Those ad­ven­ture stars brought with them tens of mil­lions of so­cial me­dia fol­low­ers.

As re­ported to­day, the tourism sec­tor is show­ing fruition from that jaunt. Ad­ven­ture tourism is a se­ri­ous rev­enue driver and the Gold Coast has the nat­u­ral as­sets to ex­ploit it.

The new tourism trend is a clean-liv­ing, fun ex­ten­sion of what the Coast was built on and fur­ther em­pha­sises the push by city lead­ers to diver­sify vis­i­tor of­fer­ings.

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