To visiting footy fans

She said midweek the hotel is popular with corporate travellers, including lecturers visiting Griffith University, while the weekends tend to draw in the inbound tourist market.

She said the hotel is the closest accommodation of its type to the theme parks.

Ms Daniels said currently sporting and entertainmentrelated visitors make up 8 per cent of guests – a share it is looking to grow.

“That is a focus for us. Particularly the Gold Coast Suns. We are out in the market with our first AFL supporters package. So that is two nights’ accommodation with transfers to the games.”

The hotel does not attract top-tier football teams, such as the Gold Coast Suns, who prefer to stay in five-star accommodation, but it is looking to cater for that market segment.

“We get a lot of football clubs but they are second tier,” she said.

“We are working with the top teams to see what we could do to win that business moving forward.”

Ms Daniels said the Chinese tourist market is another area where she sees potential.

She said proximity to Harbourtown Shopping Centre and Southport Sharks with its gaming facilities, are all factors in the hotel’s favour.

Mantra Group sold last year to France-based AccorHotels in a $1.2 billion deal.