Zarraffa’s on march with new WA and NSW stores
GOLD Coast franchisor Zarraffa’s Coffee is going coast to coast with its latest move to expand its coffee shops throughout Australia.
The chain, which was founded in 1996 by Kenton Campbell, is set to open its first purpose-built outlet in the Perth suburb of Clarkson and another in greater Sydney in Bankstown under the Area Developer model. This model differs from the master franchisor in that some functions, such as head office, recruitment and training are outsourced by the operating company.
CEO Marnie Sheldon said the new outlets represent a further push for the company beyond its Queensland base.
“We’ve long set our sights on migrating from the company’s Queensland roots, established over two decades ago, into the coffee-loving market of NSW and further into Western Australia,” she said.
Zarraffa’s moved into Western Australia in 2012 via purchasing an existing coffee chain with a footprint spanning from Perth to Kalgoorlie.
The Clarkson store will be the first of its drive-through sites in Western Australia and will be run by franchisees Paul