Aussie Bega’s a giant-killer

BEGA has won the right to use the trademark yellow lids on its peanut butter jars, ending a long-running legal battle with American food giant Kraft.

The Federal Court ruled yesterday that Bega owns and has exclusive rights to use the yellow lid, and red and blue labels that most Australians associate with the peanut spread.

The fight over product appearance and copyright ownership was sparked by takeovers in which Kraft was bought by Heinz and the Australian products moved under the Mondelez umbrella that was later bought by Bega.