ALDI’S ECONOMIC IMPACT SAVING EVERYONE
A NEW report into how ALDI has changed Australia’s supermarket war has revealed the economic impact the bargain German chain’s local expansion has had on every state, and how much it has saved shoppers.
The report titled ‘Making a Good Difference: how ALDI contributes to the Australian Economy’, which was commissioned by ALDI and undertaken by Pricewaterhouse Coopers Australia, found ALDI has even saved non-ALDI customers $450 million a year on products they would normally buy.
“ALDI’s entry into Australia has driven a significant price deflation, resulting in savings for all grocery buyers,” the report stated.
“Comparative basket analysis revealed that in 2018 ALDI
saved its customers across the country $2.2 billion by choosing to shop with them over the major supermarkets.
“Furthermore, ALDI had a downward force on the price of all groceries resulting in savings of $450 million for customers that chose to shop elsewhere.”
PwC estimates ALDI has contributed almost $23 billion into the nation’s gross domestic product since it first opened two stores 18 years ago. Last year, ALDI’s operations contributed $3.2 billion to Australia’s GDP.
ALDI Australia CEO Tom Daunt told News Corp he was “really surprised” by the results.
“Shoppers who don’t shop with us are benefiting in two ways, the general competitive effect we have on the market has caused other supermarkets to sharpen their pencils but we’ve also had a big impact on the type of groceries that are sold in Australia,” he said.
The report also found that in Queensland, ALDI contributed more than $438 million to the state’s economy last year.
By the end of 2018, it had 112 stores and two distribution centres that provide 2459 direct jobs, creating a state employment contribution of $188 million.