BIKINI ICON TURNS 100
HER ground-breaking innovation – the bikini – has stood the test of time and so has Gold Coast icon Paula Stafford. The pioneering fashion designer who had a model unleash her midriff in a then-risque two-piece on a Surfers Paradise beach in 1952 turns 100 today. An inspector ordered the model off the beach for showing too much skin and the furore catapulted the bikini, Ms Stafford and the Gold Coast on to the world stage.
BIKINI pioneer Paula Stafford plans to look every bit the glamorous fashion doyenne on her 100th birthday today.
COVID-19 precautions mean the designer, who personified the Gold Coast’s cheeky emerging identity in the 1950s, is celebrating a century in subdued style, but her hair and nails will be immaculate after an early appointment.
Granddaughter Anna Byers said Ms Stafford, credited with bringing the bikini to Australian beaches, would be guest of honour at her Mermaid Beach aged-care facility.
“We’re respectful of COVID-19 restrictions, so it will just be two close family members,” she said.
“The staff are really fond of
Nanna and they’re planning a big cake for her and the other residents to share.
“She’s really happy and really well looked after here.
“She enjoys the music activities and plays cards like a shark. She’s forever playing (card game) patience.”
Our sun-soaked, fleshsplashed shores might have looked different if the fashion legend hadn’t unleashed a scandalous section of midriff at Surfers Paradise in 1952.
Sydney model Ann Ferguson sauntered on to the sand in the designer’s risque two-piece only to be ordered off by beach inspector John Moffat.
The resulting hullabaloo proved a publicity coup for Ms Stafford, catapulting the bikini and the Gold Coast on to the world stage.
The mother-of-four leveraged the attention into a lengthy fashion career, with a brand supplying more than 400 stores, a chain of boutiques carrying her name and a manufacturing staff of 65.
“We were living at Surfers Paradise and everybody wanted what I was wearing,” she recalled. “I kept telling them I was too busy with four children. But I agreed to make one for someone and orders rushed in, it all went a bit bonkers.”
The designs that shaped a city’s colourful character have since been donated to Gold Coast Libraries, the Gold Coast Art Gallery and Gold Coast Historical Society.
Ms Stafford’s last public appearance was in 2013 when she was inducted into the Queensland Business Leaders Hall of Fame at a glamorous 93.
She revealed fate could have taken her in a different direction if it wasn’t for a former headmistress.
“I wanted to be an architect,” she told the Gold Coast Bulletin at the time.
“But my headmistress said, ‘That’s not feminine, we can’t have you climbing over buildings’, so I started designing dresses instead.”
That wasn’t about to stop our sassy swimwear legend showing off her architectural talents along the way.
“I designed a block of flats and a few houses,” she said.
“(That headmistress) probably wouldn’t have approved of the bikini either.”
WE WERE LIVING AT SURFERS PARADISE AND EVERYBODY WANTED WHAT I WAS WEARING... AGREED TO MAKE ONE FOR SOMEONE AND ORDERS RUSHED IN, IT ALL WENT A BIT BONKERS
PAULA STAFFORD
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