From soft serves to healthy boosts
YATALA-BASED Frosty Boy is best known for its soft serve but that could change with the release of a range of powder-based drinks designed to boost gut health and the immune system.
The business, founded in 1976 and led by managing director Dirk Pretorius, has launched nutritional supplements called Wellboost.
Wellboost is a powderbased drink formulated with the vitamins and minerals to support a muscle, bone, gut and immune health. Key ingredients in the range include probiotics and prebiotics with 25 unique vitamins and minerals designed to deliver a nutritious meal replacement.
Initial products include Wellboost Care Plus and Wellboost Immuno Plus, targeted towards the retail, aged-care and healthcare service sectors as well as quickservice restaurants and health food cafes. The food products will also be available direct-to-consumer online.
Mr Pretorius said launching the range was a 12-month research and development process.
“Australian products are in demand and we can produce powder-based products, including supplements, as good as or better than what is currently in the market,” Mr Pretorius said.
“R & D began 12 months ago, however, when COVID-19 arrived, we accelerated the process to get it ready for the market to help communities that may not have access to immunity support supplements.
“COVID-19 was a massive shock to communities everywhere, changing the way we work, live and exercise.
“As society returns to normal, we are also expecting many to reconsider their health as a priority, and they may be looking for supplements to get back on track.”
Wellboost brand spokeswoman Kate Di Prima said the product was a “nutritionally
complete drink designed to boost general wellbeing”.
“It’s pleasing to see a product that has been developed with the community in mind – Wellboost has been made in Australia for Australians by a team of experts,” she said.
“A product like Wellboost may assist those who struggle to incorporate adequate nutrition into their diet from food alone, which may include the more vulnerable members of our community,” she said.