Sponsor answers call
THE Gold Coast 500’s future in the Supercars Championship has been further cemented with Boost Mobile signing a two-year deal to become the event’s naming rights sponsor.
Supercars CEO Sean Seamer said Boost Mobile had a passion for standing out from the crowd and “keeping Aussie youth connected”.
“We are seeing a new breed of fans engaging with
the sport, with the biggest gains in fan interest among the 18-24 age group (up 6 per cent) – which is a key market for Boost,” Seamer said.
“Peter and his team have supported Supercars for a long time through various partnerships and we are thrilled to have them on board as our official telco partner and naming rights partner of the Boost Mobile Gold Coast 500.”
Boost Mobile has also signed a deal to be the telco partner of the series.
Boost founder Peter Adderton said the company had a long association with Supercars, dating back to the first ever international event in New Zealand 19 years ago.
“The last time Boost Mobile had a naming rights sponsorship of a Supercars event was 2002,” Adderton
said. “The Gold Coast street race is an iconic event, and we are proud to be the naming rights sponsor of the Boost Mobile Gold Coast 500.
“Our brand is going from strength to strength and this is yet another way we can help introduce people to Boost brand and the incredible service we offer.”
“We have been real with our consumers for 20 years
now, which matters more than anything to us. We wake up and fight every day for our consumers, and even after 20 years our passion and knowledge continues to resonate with Aussies.”
The Boost Mobile Gold Coast 500 is the season finale for the 2021 Repco Supercars Championship and will run on the streets of Surfers Paradise from 3-5 December.