The Gold Coast Bulletin
WALLABIES’ SWEET DEAL
THE Wallabies have secured Cadbury as their new major sponsor following the decision of Qantas to cut ties with Rugby Australia.
The airline’s three-decade sponsorship of the Wallabies – reportedly worth about $5 million a year – ended in 2020 as Qantas reacted to the financial hit caused by the COVID-19 pandemic.
RA’s search for a new principal partner ended on Thursday when it was announced
Cadbury, a British multinational confectionery company owned by Mondelez International, had signed a five-year sponsorship deal.
The Cadbury logo will appear on the front of Wallabies jerseys and training apparel, as well as on the shorts of the Wallaroos, the Australian women’s rugby team.
“What a fantastic and proud day for Australian rugby,” RA chief executive officer Andy Marinos said.