The Gold Coast Bulletin

Complexica’s AI makes growth strategy simple

- CAMERON ENGLAND

ARTIFICIAL intelligen­ce outfit Complexica, which is looking to list on the ASX in the medium term, is on the hunt for software companies it can acquire and inject its AI smarts into.

The Adelaide company, which has attracted pre-IPO investment­s from Microequit­ies Asset Management and listed fund manager MA Financial, specialise­s in process and sales optimisati­on, and counts Pfizer, Pernod Ricard and Dulux Group among its clients.

Complexica co-founder and managing director Matt Michalewic­z said the company was putting together an M&A strategy that would augment its organic growth over the next two financial years.

It is on the hunt nationally for software firms with up to about $15m in revenue, which have an establishe­d product and customer base, but which are yet to realise the gains that can be delivered from AI and machine learning.

Mr Michalewic­z said it was still early days in terms of the digitalisa­tion of many business processes, and there was a lot of opportunit­y still to come in applying AI to logistics, sales, and other applicatio­ns where there were complex decisionma­king processes at play.

Mr Michalewic­z said 2021 was a transforma­tional year for Complexica, “where we raised close to $20m in capital, expanded our management team with some very experience­d and seasoned hires, and added several dozen new staff along with a Sydney office”.

“All of this groundwork has prepared the business for accelerate­d growth in 2022 and beyond, which will come from overseas expansion, increased investment in sales & marketing, channel partnershi­ps, entry into new market verticals, as well as M&A activity with synergisti­c software companies,” he said.

“I am excited about where Complexica has got to, and what the immediate future holds for the company, its staff, customers, and investors.”

Complexica also last year received a $5m investment from South Australian ports operator Flinders Ports, which became an investor after first becoming a client.

The company has raised $19m in pre-IPO growth funding since late last year, with a view to listing potentiall­y later this year. While revenue figures for Complexica are not public, the company says it now employs more than 100 staff and is growing at 50 per cent a year, with overseas expansion plans on the cards.

The company also recently won the Kellogg’s account across Australia and New Zealand to optimise its trade promotion activities.

The Complexica team, including Mr Michalewic­z’s father Zbigniew and chief software architect Constantin­e Chiriac, previously founded SolveIt Software.

 ?? ?? Complexica managing director Matt Michalewic­z.
Complexica managing director Matt Michalewic­z.

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