The Guardian Australia

How to deal with fake feminism? Pour cold water in its lap

- Zoe Williams

Awoman boards the St Petersburg subway, carrying a bottle. She is beautifull­y groomed, in an anti-feminist manner, and yet she is about to commit an act of feminism. She approaches a classic manspreade­r, a guy casually occupying a seat and a half in homage to his gigantic tackle, and pours what we discover is diluted bleach all over his crotch.

When a video of the incident inevitably went viral, media outlets asked: “Has she gone too far?” And broadly speaking, most people thought she had, who knows what Russian bleach is like,: it might be like our modern bleach, not terrifical­ly dangerous, only there to make things smell as if someone’s been cleaning. Wherever his punishment fell on the spectrum from getting wet to permanent injury, it was disproport­ionate.

And I swear I thought, with less than 20 minutes’ hindsight, this sounded like bollocks. It didn’t pass the smell test – would I ever do such a thing? – but then, such “news” never does at the moment. More importantl­y, it was too neat. There probably is a feminist, somewhere, right now, going too far. Maybe she has forgotten the difference between performanc­e art and arson, or she is yelling at a plumber when that really isn’t what he meant. But would she choose manspreadi­ng, one of the biggest internet cliches of the day, and lay out such detailed advance plans, right down to a handy videograph­er, to make sure everyone saw her going too far?

Turned out it was a campaign; she did it to loads of people, and had friends doing it too: now it made more sense. Except I have been around the traps of activist meetings and almost always – especially when they are all women – there is someone saying: “That sounds a bit mean.” I couldn’t imagine the meeting in which they would wave through such an overtly aggressive act.

It fell into place when the St Petersburg magazine Bumuga tracked down one of the “manspreade­rs” in the film and discovered he was a paid actor. Bits of the story were still missing: paid by whom? The Kremlin? Putin himself ? But at least it was now within the realms of the comprehens­ible, slotting comfortabl­y into the new Russian export business: socially divisive meme production, and trollbots with unpleasant yet improbable opinions.

I can’t vouch for the reliabilit­y of Bumuga. It’s all in Russian, so I don’t even know which facts I would check if I had any way of checking. All I have found is a version of reality that makes sense within the universe I al-

ready believe in. This must be how all the “alt-right” anti-feminists felt when the video first began to circulate: reinforced; appalled yet strangely soothed. The impending breakdown of the civilised social order, misogynist­s spreading falsehoods about feminism, other misogynist­s believing them, isn’t great, but at least I don’t have to change my mind.

And so fake news is perpetuate­d through the anxieties of its consumers. In Silicon Valley, they’re making detailed plans for the end of democracy; it could survive war and famine, just about. But not the sheer weight of people who will believe any old nonsense the web can spew forth, because the alternativ­e is to be constantly checking things and revising opinions.

Missing from that doomsday analysis, though, is the fact that propaganda is not a new invention. People will believe far-fetched mudslingin­g for a while – Germany is about to win the war, your neighbour is listening to insurgent radio programmes – but scepticism always kicks in eventually, via the simple wisdom that anything that sounds at all astonishin­g or intoxicati­ng most probably didn’t happen. We just need to rediscover our mild disappoint­ment, make peace with the humdrum. Fake news has a timeless, Wizard of Oz foe: cold water.

The secret to style? Throw out nearly all of your clothes

Somewhere in your teens, and I think this is as true for boys as it is for girls, everybody sorts into two categories: “stylish” and “if it’s clean, I’ll wear it”.

The stylish will occasional­ly try to revamp the sort-of-clean, but what they don’t realise about the rest of us is our huge sense of superiorit­y, which is based on nothing at all. I’m not less consumeris­t, or more ascetic; I don’t have my mind on higher things; I don’t lack vanity, and I can prove that with the noise I make when I hit the wrong button on my phone and take a picture of myself from below. I just feel absolutely great about not having the right shoes: resourcefu­l and self-sufficient, as if I’m living off-grid and slaughteri­ng my own livestock.

Or I used to feel great, until I read How Not to Wear Black, by fashion editor Anna Murphy. This was a needless dichotomy of mine, the stylish versus the rest.

Now I know that the stylish don’t have more clothes, they have way fewer (there’s a 666 rule; divide your clothes into six piles; throw out any that you’ve not worn for six months; ask yourself six questions, none of which are: “What’s the point of it all? Why am I here?”). They don’t spend more time thinking about this stuff, they spend way less, because they have thrown out all their clothes.

They are not more scrutinise­d and critiqued by the wider world, everyone gets that in the same amount. They just make the scrutiny work to their own advantage and have a better answer to the critique. You think the way they look is a bigger part of who they are: in fact, who they are is a bigger part of the way they look. It is too late for me, now, but teenage chic-refuseniks, save yourselves.

Not everything is a recipe for a riot I object to universal credit as much as Gordon Brown does. The injustice, the cruel and needless spreading of hardship: who wouldn’t? Yet Brown’s verdict – that it will cause civil unrest, is wrong. It might; it might not. Unrest is notoriousl­y hard to attribute, and the unrestier it is, the harder. Riots are interprete­d to suit agendas. Reversing Brexit will apparently bring blood to the streets, but what if it coincides with universal credit? It is better to make a case on its own merits than fall back on Molotov bugbears.

Scepticism always kicks in eventually, via the simple wisdom that anything sounding astonishin­g probably didn’t happen

 ?? Photograph: Alamy Stock Photo ?? ‘All the anti-feminists must have felt reinforced by the video: appalled yet strangely soothed.’
Photograph: Alamy Stock Photo ‘All the anti-feminists must have felt reinforced by the video: appalled yet strangely soothed.’
 ?? Photograph: Alamy Stock Photo ?? ‘Unrest is notoriousl­y hard to attribute.’
Photograph: Alamy Stock Photo ‘Unrest is notoriousl­y hard to attribute.’

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