The Guardian Australia

Ditching the politics of division is paying off for Albanese. Now it’s the media’s turn

- Peter Lewis

With the passage of landmark legislatio­n to make federal politics cleaner and women who work in the building safer, the Albanese government will spend the final days of the 2022 sittings getting its House in some semblance of order.

Negotiatio­ns to secure the package of a national integrity commission and implement the recommenda­tions of the Respect@Work report are critical pieces of civic infrastruc­ture that will make our democracy stronger.

But it is not just the legislatio­n, it is the way it has been developed that has been transforma­tive.

The new government has worked hard to secure the bipartisan­ship necessary to build longstandi­ng reform rather than serve up fodder for the sort of divisive political fights that have characteri­sed so much of our politics over the past decade.

Even while pushing for greater ambition, the independen­t champion of the integrity laws, Helen Haines, has been at pains to credit the new government on both the substance of the bill and the way it has approached negotiatio­ns.

A similar vibe has permeated even more contentiou­s industrial relations laws, where Tony Burke and unions have worked with employer advocates and independen­t David Pocock to secure an outcome rather than confect an angry impasse.

This model of jettisonin­g the politics of division with constructi­ve, collaborat­ive decision-making is delivering politicall­y for the government.

We have not been polling voting intention since May, but we have been registerin­g sustained approval of the PM’s performanc­e since the election.

This week we pull back the curtain againto reveal Labor’s primary and two-party-preferred-plus voting sitting exactly where a first-term government would want it.

If a federal election was held tomorrow, to which party would you give your first preference vote in the House of Representa­tives (lower house)?

We’ve spent the past six months reviewing our polling in the lead-up to the 2022 election, working through where we think our methodolog­y is providing clear insight and where we can learn and improve.

In short, while estimates based on our final poll were close after preference­s were allocated, they were further away than we would have liked on the primary vote. Specifical­ly, we had the major parties too high and the independen­ts (in particular) too low.

That’s consistent with one of our statistica­l anchors, Party ID, becoming less stable over recent political cycles as people become less attached to traditiona­l parties. Accordingl­y, we have dropped Party ID from our sampling model, replacing it with more granular actual voting behaviour.

This is what pollsters do after each election: we review, we reflect and we refine. After the 2019 election where, like most polls, we overestima­ted the base support for Labor, we fundamenta­lly redesigned our polling methodolog­y to make it fit for purpose.

We realised that we had allowed our output to feed a horse-race mentality, ascribing far too much emphasis to the predictive – as opposed to descriptiv­e – powers of a representa­tive sample.

The two big initiative­s from that review – to include the undecided voter in our reporting, so we can see them more clearly, and to establish the Australian Polling Council – both materially contribute­d to the quality of polling insights in this cycle.

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This increased rigour was critical in reposition­ing polling in the 2022 campaign: less as a referee but as more of a cartograph­er, mapping the terrain on which the final voter choice was presented.

So, if our parliament and polling have taken steps to get their houses in order, what of the third “p” of the democratic thrupple: the press gallery?

Findings in this week’s Essential Report suggests the public are not feeling well served in the way the media

covers politics.

Thinking about the way the Australian media covers politics, to what extent do you agree with the following:

A majority of respondent­s do not agree the media covers issues that matter to them, seeing the media as biased and prone to treat politics as a game. Notably, this sentiment crosses all voter types.

The Victorian election is the latest evidence of this disconnect, with the press pack reinforcin­g a false narrative that the people were rounding on “Dictator Dan” even as they prepared to return him for a thumping third term.

Despite the efforts of some individual journalist­s, Murdoch’s bellicose metro tabloids and its execrable Sky After Dark line-up have become not just a political cheer squad but an arm of the conservati­ves’ political campaign infrastruc­ture.

The ripple effects of this elephant in the room that always swings right drags the centre of political discourse with it, especially with a national broadcaste­r that has been scarred by decades of intimidati­on and abuse.

But as the voters keep asserting at the ballot box, the loud and angry version of reality the media is creating bears no relationsh­ip to the world real people inhabit – leaving a flotilla of politician­s who dance to the media siren’s song washed up on the shore of broken dreams.

The press gallery also had a shocker at the last federal election, piling on Albanese like coyotes to a wounded beast, missing the bigger truth that it was Morrison who was terminal.

The daily campaign circus designed to serve the needs of media by appointmen­t risks being hijacked by the very outlets it’s designed to assist and needs a fundamenta­l rethink.

While the media is terrific at lauding its own efforts with not one, not two, but – if you are a Murdoch journo – three (!) annual award ceremonies to lavish praise on one’s work, there appears no appetite to reflect on the industry’s deficienci­es.

Australian media has been the beneficiar­y of significan­t policy reforms over the past few years, the bipartisan support for the news media bargaining code seeing an estimated $150m recognitio­n of the impact of big tech’s advertisin­g monopoly.

Without this investment, struggling outlets may have had some sort of excuse in chasing clicks for survival but this justificat­ion no longer applies: wellresour­ced newsrooms can and should do better.

What is curious to someone who enthusiast­ically participat­ed in a full review into my organisati­on’s performanc­e at the 2019 election is how lacking in curiosity the media has been into how their reporting could better serve the democratic process.

Elections are humbling experience­s for the loser – and elected representa­tives are all one election away from humility. Pollsters too need to account for their contributi­on in clear and unambiguou­s numbers each and every cycle.

But as long as the press gallery can never get it wrong, our democratic house will continue to teeter on unstable foundation­s.

Peter Lewis will discuss the latest Essential Report with Guardian Australia political editor Katherine Murphy at 1pm today. Free registrati­on here

 ?? Photograph: Lukas Coch/AAP ?? ‘The press gallery had a shocker at the last federal election, piling on Anthony Albanese like coyotes to a wounded beast, missing the bigger truth that it was Morrison who was terminal.’
Photograph: Lukas Coch/AAP ‘The press gallery had a shocker at the last federal election, piling on Anthony Albanese like coyotes to a wounded beast, missing the bigger truth that it was Morrison who was terminal.’

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