The good news

The Insider - - ADVERTISING -

The vast ma­jor­ity of con­sumers have en­coun­tered, en­joy and seek branded con­tent as seen with the very pop­u­lar The New York Times’ Women Inmates paid post (BCG)

Branded con­tent pos­i­tively im­pacts fa­vor­a­bil­ity and pur­chase ROI (BCG)

Con­sumers are giv­ing me­dia prop­er­ties per­mis­sion to play in branded con­tent (BCG)

Most con­sumers tend to iden­tify na­tive ad­ver­tis­ing as an ar­ti­cle, not an ad (Con­tently)

Na­tive ads con­sumers con­sider to be high qual­ity re­ported a sig­nif­i­cantly higher level of trust for the spon­sor­ing brand (Con­tently)

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