About Ken Doc­tor

The Insider - - OPINION -

Ken Doc­tor’s work cen­ters on the trans­for­ma­tion of con­sumer me­dia in the dig­i­tal age, from the New York Times to Net­flix and from Com­cast to Conde Nast. He draws con­nec­tions among the news, in­for­ma­tion and en­ter­tain­ment we all get and the fast-chang­ing busi­ness of me­dia.

New­so­nomics is the word he coined to de­scribe this new dis­ci­pline of un­der­stand­ing the money flow within the print and broad­cast tran­si­tion to dig­i­tal. Crossover New­so­nomics de­scribes the age that most me­dia own­ers now find them­selves in the midst of.

He is the au­thor of “New­so­nomics: Twelve New Trends That Will Shape the News You Get,” which has been trans­lated into Man­darin Chi­nese, Korean, Por­tuguese and Rus­sian. Ken writes the pop­u­lar “New­so­nomics” col­umn for the Nie­man Journalism Lab and writes reg­u­larly for POLITICO Me­dia as well. Most of his work can be found at www.new­so­nomics.com

As a speaker and con­sul­tant, he works with me­dia glob­ally, ad­vis­ing on new sus­tain­able busi­ness mod­els of con­tem­po­rary journalism. In that work, he fo­cuses on the many is­sues and op­por­tu­ni­ties of­fered by the trans­for­ma­tion of news and con­sumer me­dia. Among the many top­ics cov­ered – and tai­lored – are ma­jor trends driv­ing busi­ness change, All-Ac­cess and dig­i­tal cir­cu­la­tion mod­els, newer rev­enue streams in­clud­ing mar­ket­ing ser­vices and con­tent mar­ket­ing and smart use of emerg­ing tech­nolo­gies. In­creas­ingly, he fo­cuses on the cen­tral im­por­tance of an­a­lyt­ics and use of “Lit­tle Data” in driv­ing me­dia com­pa­nies for­ward.

A vet­eran of the dig­i­tal me­dia in­dus­try, he com­bines deep ex­pe­ri­ence as an ex­ec­u­tive in strat­egy, rev­enue mod­els and journalism. His ex­pe­ri­ence in­cludes 21 years with Knight Rid­der, as well as time spent in the worlds of li­cens­ing, cor­po­rate de­vel­op­ment, busi­ness de­vel­op­ment and syn­di­ca­tion. His ma­jor non-work com­mit­ment is to ed­u­ca­tion and to im­prov­ing life in Santa Cruz County.

Ken has served as both past pres­i­dent of the UC Santa Cruz Foun­da­tion and the UCSC Alumni Coun­cil. A grad­u­ate of UCSC, and a 18-year-long vol­un­teer for UCSC, he has fo­cused strongly on un­der­grad­u­ate ed­u­ca­tion, ac­cess and pre­par­ing the whole stu­dent for life and work in the dig­i­tal age. Fur­ther, Ken serves on the Univer­sity of Ore­gon’s School Journalism and Com­mu­ni­ca­tion Journalism Ad­vance­ment Coun­cil.

Ken now serves as a board mem­ber for the Mu­seum of Art and His­tory, in Santa Cruz.

On Twit­ter, he’s found @kdoc­tor

On Face­book, as https://www.face­book.com/kendoc­tor

On LinkedIn, as http://www.linkedin.com/in/new­so­nomics

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