“More peo­ple would learn from their mis­takes if they weren’t so busy deny­ing them.”

The Insider - - TECHNOLOGY -

Harold J. Smith In­stead, let’s turn a new page on pub­lish­ing and put the per­son at the cen­ter of your video strat­egy, cre­at­ing con­tent that en­gages, not en­rages them.

Part­ner with brands that align with your val­ues, voice, and cred­i­bil­ity to help re­vive re­la­tion­ships with the con­sumers who, to­day, have the power to make or break you.

And never, for any rea­son, com­pro­mise qual­ity for quan­tity or clicks.

Do­ing video right is not easy, but it’s an in­vest­ment that will keep pay­ing off.

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