1. PressReader offers shoppers more personalized experiences
Because PressReader is built on machine learning technology, it offers more relevant content recommendations every time the shopper returns to the mall. This helps create an emotional, beneficial relationship between the customer and the property.
2. Using push notifications and gifted issues can further increases engagement
PressReader creates new opportunities for shopper re-engagement. Retailers or the mall staff can send customers a copy of their favorite fashion, lifestyle, or technology magazine and be part of their shopping journey from start to finish.
3. Deploying PressReader sitewide is a competitive differentiator
Rolling out the service to all the brands’ malls will help create a consistent, cohesive shopping experience and boost WiFi registrations across all properties.