1. PressReader of­fers shop­pers more per­son­al­ized ex­pe­ri­ences

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Be­cause PressReader is built on ma­chine learn­ing tech­nol­ogy, it of­fers more rel­e­vant con­tent rec­om­men­da­tions ev­ery time the shop­per re­turns to the mall. This helps cre­ate an emo­tional, ben­e­fi­cial re­la­tion­ship be­tween the cus­tomer and the prop­erty.

2. Us­ing push no­ti­fi­ca­tions and gifted is­sues can fur­ther in­creases en­gage­ment

PressReader cre­ates new op­por­tu­ni­ties for shop­per re-en­gage­ment. Re­tail­ers or the mall staff can send cus­tomers a copy of their fa­vorite fash­ion, life­style, or tech­nol­ogy magazine and be part of their shop­ping jour­ney from start to fin­ish.

3. De­ploy­ing PressReader sitewide is a com­pet­i­tive dif­fer­en­tia­tor

Rolling out the ser­vice to all the brands’ malls will help cre­ate a con­sis­tent, co­he­sive shop­ping ex­pe­ri­ence and boost WiFi reg­is­tra­tions across all prop­er­ties.

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