The Knitter


Gudrun Sjödén’s new collection offers seasonal colour and sustainabi­lity



in a moss-laden forest, filled with the glowing colours and ripe fruits of autumn. That was the inspiratio­n behind the new clothing collection from Gudrun Sjödén, the Swedish textile designer who has long been influenced by European folklore and traditiona­l costume to create her timeless designs.

Gudrun has used a palette which includes vibrant yuzu and mustard, sumptuous plum and terracotta, and the coolest aquatic green, to inject vivacious, inspiring colour into your wardrobe. Alongside motifs of red apples, pears, figs, zesty citrus and stylised leaves, the collection features delicate embroidere­d birds and blooms, and abstract floral patterns which capture the spirit of autumn.

The emphasis is on easy-to-wear, versatile pieces that will complement and enhance your existing wardrobe and pair beautifull­y with your own handknits – think flowing trousers and tunics, wear-with-everything tops, feminine skirts and dresses, and lightweigh­t cardigans.

Designed for life

Gudrun has also been inspired by ‘Boro’, the Japanese art of mending and patching textiles, and this concept is in perfect harmony with her mission to produce Scandinavi­an design with a green soul: long-lasting clothes that are made to be worn and cherished for many years. Everything is made from sustainabl­e fibres such as organic cotton, pure linen, soft modal and recycled fibres, chosen with quality and the environmen­t in mind.

The new autumn collection launches in store and online on

26th July – discover more at Gudrun’s website, or visit the store at

55-57 Monmouth Street, London.

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