Busi­ness, brains and beauty

For­mer Rocky woman’s por­tal nails it

The Morning Bulletin - - Front Page - JES­SICA POW­ELL Jes­sica.Pow­[email protected]­news.com.au

WE CAN or­der food, drinks and en­ter­tain­ment at the touch of a but­ton, so why not beauty?

Frus­trated at try­ing to track down rep­utable ser­vices in a new city, for­mer Rock­hamp­ton res­i­dent Kate Brady de­cided to take mat­ters into her own hands.

Now liv­ing in Bris­bane, Kate cre­ated Be There Beauty and it is chang­ing the way peo­ple ac­cess beauty-re­lated ser­vices.

“Be There Beauty was born from a frus­tra­tion in try­ing to book my own ap­point­ments while work­ing in a cor­po­rate job,” Kate said.

“I love work­ing with free­lancers and dif­fer­ent salons a lot, so I would be al­ways search­ing on­line and mes­sag­ing dif­fer­ent peo­ple, go­ing back and forth with times, as I didn’t have a lot of time to fit them in.”

Be There Beauty is an on­de­mand plat­form that con­nects vet­ted beauty part­ners with clients.

“We of­fer a seam­less and se­cure book­ing process for pro­fes­sion­als with vary­ing ex­pe­ri­ence to show­case their tal­ents,” Kate said.

“We un­der­stand ev­ery­one leads a busy life­style so we are ded­i­cated to of­fer­ing free­dom and flex­i­bil­ity to cater for the grow­ing cul­ture of on-de­mand ser­vices.’’

Af­ter be­ing made re­dun­dant, Kate said this bless­ing in dis­guise gave her the time to re­ally think about tak­ing the idea se­ri­ously.

“I have a de­gree in PR and a mar­ket­ing and com­mu­ni­ca­tions back­ground, which re­ally helped me to un­der­stand the mar­ket,” she said.

Kate said her love of beauty was forged from be­ing a dancer through­out her early and teen years.

“I danced with The Bev­erly Prange Dance Cen­tre for years, and fell in love with stage make-up,” she said.

“As I got older, I fell more in love with all things beauty, in­clud­ing nails, tans and lashes.

“I’m a real beauty junkie,” she laughed.

Be There Beauty is mak­ing waves across Aus­tralia.

“We try to be a young, fun brand that ap­peals to ev­ery­one,” Kate said.

“We have a great team of in­flu­encers in­clud­ing the Mes­cia twins, Kae­sha Ann and Lexie Mur­ray to name a few.

“But we work with a whole heap of brand am­bas­sadors.”

Kate said there was noth­ing stop­ping the plat­form, which is mak­ing its way north and be­com­ing a sta­ple go-to for lo­cal beauty busi­nesses.

“I would love to see it in Rock­hamp­ton,” she said. “We don’t have any re­stric­tions on lo­ca­tion, it’s just where the providers and the sub­scribers pick it up.”

With the choice of three sub­scrip­tions, cus­tomers pay a monthly fee which they can then re­deem on their beauty book­ings.

“This por­tal is a girl’s best friend,” Kate said.

“It’s a one-stop beauty shop.” Kate re­mained tight-lipped about the fu­ture of Be There Beauty, but said big things were com­ing.



Photo: Con­trib­uted

TIME POOR: Kate Brady has cre­ated on­line plat­form Be There Beauty.

Photo: Con­trib­uted

Be There Beauty in­flu­encer ladies lun­cheon in Bris­bane.

Photo: Con­trib­uted

Work never stops for Be There Beauty boss Kate Brady.

Photo: Con­trib­uted

Am­bas­sadors Ash­ley and Olivia Mes­cia.

Photo: Con­trib­uted

Kate with her brother Tom at an event.

Photo: Con­trib­uted

Be There Beauty am­bas­sador Kae­sha Ann

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