Business, brains and beauty
Former Rocky woman’s portal nails it
WE CAN order food, drinks and entertainment at the touch of a button, so why not beauty?
Frustrated at trying to track down reputable services in a new city, former Rockhampton resident Kate Brady decided to take matters into her own hands.
Now living in Brisbane, Kate created Be There Beauty and it is changing the way people access beauty-related services.
“Be There Beauty was born from a frustration in trying to book my own appointments while working in a corporate job,” Kate said.
“I love working with freelancers and different salons a lot, so I would be always searching online and messaging different people, going back and forth with times, as I didn’t have a lot of time to fit them in.”
Be There Beauty is an ondemand platform that connects vetted beauty partners with clients.
“We offer a seamless and secure booking process for professionals with varying experience to showcase their talents,” Kate said.
“We understand everyone leads a busy lifestyle so we are dedicated to offering freedom and flexibility to cater for the growing culture of on-demand services.’’
After being made redundant, Kate said this blessing in disguise gave her the time to really think about taking the idea seriously.
“I have a degree in PR and a marketing and communications background, which really helped me to understand the market,” she said.
Kate said her love of beauty was forged from being a dancer throughout her early and teen years.
“I danced with The Beverly Prange Dance Centre for years, and fell in love with stage make-up,” she said.
“As I got older, I fell more in love with all things beauty, including nails, tans and lashes.
“I’m a real beauty junkie,” she laughed.
Be There Beauty is making waves across Australia.
“We try to be a young, fun brand that appeals to everyone,” Kate said.
“We have a great team of influencers including the Mescia twins, Kaesha Ann and Lexie Murray to name a few.
“But we work with a whole heap of brand ambassadors.”
Kate said there was nothing stopping the platform, which is making its way north and becoming a staple go-to for local beauty businesses.
“I would love to see it in Rockhampton,” she said. “We don’t have any restrictions on location, it’s just where the providers and the subscribers pick it up.”
With the choice of three subscriptions, customers pay a monthly fee which they can then redeem on their beauty bookings.
“This portal is a girl’s best friend,” Kate said.
“It’s a one-stop beauty shop.” Kate remained tight-lipped about the future of Be There Beauty, but said big things were coming.
‘‘ THIS PORTAL IS A GIRL’S BEST FRIEND
TIME POOR: Kate Brady has created online platform Be There Beauty.
Be There Beauty influencer ladies luncheon in Brisbane.
Work never stops for Be There Beauty boss Kate Brady.
Ambassadors Ashley and Olivia Mescia.
Kate with her brother Tom at an event.
Be There Beauty ambassador Kaesha Ann