Teaching buyers fruit with spots is tasty
IN THE wake of a storm that is estimated to have impacted more than 80 per cent of South Australian apples and pears, Hort Innovation has launched a ‘Hailstorm Heroes’ campaign to assure consumers that fruit with a few spots and dots is still delicious.
Being delivered in partnership with the local industry, the campaign will feature in supermarkets and green grocers in South Australia and the Northern Territory from today onwards.
Hort Innovation chief executive John Lloyd said Hailstorm Heroes is funded using the apple and pear marketing levy and the SA industry had worked closely with the organisation to develop the initiative.
“Affected growers are telling us they want to get the message out to consumers loud and clear: pears and apples with a few small hail spots are still great quality and good to eat,” he said.
Mr Lloyd said a severe hailstorm hit the Adelaide Hills and southeast last October just as apples and pears were beginning to mature, destroying what industry estimated was a quarter of the crop.