Teach­ing buy­ers fruit with spots is tasty

The Northern Star - Northern New South Wales Rural Weekly - - News -

IN THE wake of a storm that is es­ti­mated to have im­pacted more than 80 per cent of South Aus­tralian ap­ples and pears, Hort In­no­va­tion has launched a ‘Hail­storm He­roes’ cam­paign to as­sure con­sumers that fruit with a few spots and dots is still de­li­cious.

Be­ing de­liv­ered in part­ner­ship with the lo­cal in­dus­try, the cam­paign will fea­ture in su­per­mar­kets and green gro­cers in South Aus­tralia and the North­ern Ter­ri­tory from to­day on­wards.

Hort In­no­va­tion chief ex­ec­u­tive John Lloyd said Hail­storm He­roes is funded us­ing the ap­ple and pear mar­ket­ing levy and the SA in­dus­try had worked closely with the or­gan­i­sa­tion to de­velop the ini­tia­tive.

“Af­fected grow­ers are telling us they want to get the mes­sage out to con­sumers loud and clear: pears and ap­ples with a few small hail spots are still great qual­ity and good to eat,” he said.

Mr Lloyd said a se­vere hail­storm hit the Ade­laide Hills and south­east last Oc­to­ber just as ap­ples and pears were be­gin­ning to ma­ture, de­stroy­ing what in­dus­try es­ti­mated was a quar­ter of the crop.

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