Re­gion will be on show

The Northern Star - Northern New South Wales Rural Weekly - - PRIMEX -

NORCO Primex 2019 is promis­ing plenty of cut­tingedge in­no­va­tion when the event cel­e­brates its 35th an­niver­sary in May.

Primex Field Days has been held on the New South Wales North­ern Rivers, at Casino, since 1985, how­ever this year it will be staged a month ear­lier from May 16–18.

The event’s di­rec­tor, Bruce Wright, said the date change was sig­nif­i­cant for ex­hibitors and vis­i­tors.

“Com­ing on in mid-May and be­ing a strong sales and net­work­ing event means that both ex­hibitors and vis­i­tors can take full ad­van­tage in hav­ing more time be­fore the end of the fi­nan­cial year,” he said. “For vis­i­tors es­pe­cially, Norco Primex will now dove­tail into Casino’s renowned Beef Week, which means there is an even bet­ter rea­son to travel to this beau­ti­ful part of the world and spend one or many more days tak­ing ad­van­tage of the re­gion’s wealth of agri and tourism des­ti­na­tions.”

Mr Wright said agri-tourism and farm vis­its had be­come ma­jor at­trac­tions along­side Norco Primex.

The event has at­tracted ex­hibitors and vis­i­tors from through­out NSW and south­ern Queens­land for many years, how­ever the Primex foot­print has grown markedly through the 2018 expo and lead­ing into the 2019 event.

“This is now a truly na­tional event and with our grow­ing re­la­tion­ship with Pa­cific Rim-based coun­tries, in­clud­ing our newly formed re­la­tion­ship with New Zealand’s famed Mys­tery Creek Fiel­d­ays, Primex is gain­ing in­ter­na­tional in­ter­est,” Mr Wright said.

“As our depth of foot­print grows, we want more and more peo­ple to not only come to Primex, but truly ex­pe­ri­ence so much more of this re­gion while they are here, in­clud­ing the op­por­tu­ni­ties for fam­ily and work­ing hol­i­days.

“We are at the cen­tre of an agri-tourism hot spot and one of Aus­tralia’s lead­ing food bowls. There is so much to see and do in the NSW North­ern Rivers re­gion.

“Primex is part­ner­ing with many of these des­ti­na­tions and ac­com­mo­da­tion venues to bring added value for our vis­i­tors. The spectacular The Farm, By­ron Bay, and nearby Trop­i­cal Fruit World are just two of the out­stand­ing agri-tourism des­ti­na­tions that have come on board. There will be plenty more to make your visit to Primex truly some­thing to re­mem­ber.”

The grow­ing list of ex­hibitors for Norco Primex 2019 will soon get the chance to get a unique in­sight into this year’s event as well as net­work­ing with other like-minded busi­nesses.

A 100 Days to Go launch is sched­uled for Fe­bru­ary 5.

Mr Wright said the aim of the func­tion was to give those at­tend­ing an over­view of the event, its pro­grams and at­trac­tions and to pro­vide in­for­ma­tion on how to max­imise the Primex ex­pe­ri­ence.

The Primex Live­stock Es­sen­tials Congress has been launched and re-af­firms a com­pre­hen­sive com­mit­ment to all live­stock in­dus­tries hosted at Primex, un­der­pinned by in­no­va­tion and ed­u­ca­tion. The congress, which blan­kets all things beef, sheep and goat, al­paca, pork, eques­trian, bi­son and much more, will run in con­junc­tion with the Norco Primex Field Days at Casino from May 16–18.

“We are build­ing a mul­ti­tude of rea­sons why vis­i­tors should at­tend Primex, as we have a unique op­por­tu­nity of not only of­fer­ing ev­ery­thing a tra­di­tional field day can, but pro­vide won­der­ful ex­pe­ri­ences through so­cial, en­ter­tain­ment and com­mu­nity-based events de­signed to of­fer vis­i­tors a great day out, that can be en­joyed and re­mem­bered by the en­tire fam­ily,” Mr Wright said.



DATE CHANGE: Norco Primex 2019 will be held a month ear­lier this year from May 16–18.

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