Region will be on show
NORCO Primex 2019 is promising plenty of cuttingedge innovation when the event celebrates its 35th anniversary in May.
Primex Field Days has been held on the New South Wales Northern Rivers, at Casino, since 1985, however this year it will be staged a month earlier from May 16–18.
The event’s director, Bruce Wright, said the date change was significant for exhibitors and visitors.
“Coming on in mid-May and being a strong sales and networking event means that both exhibitors and visitors can take full advantage in having more time before the end of the financial year,” he said. “For visitors especially, Norco Primex will now dovetail into Casino’s renowned Beef Week, which means there is an even better reason to travel to this beautiful part of the world and spend one or many more days taking advantage of the region’s wealth of agri and tourism destinations.”
Mr Wright said agri-tourism and farm visits had become major attractions alongside Norco Primex.
The event has attracted exhibitors and visitors from throughout NSW and southern Queensland for many years, however the Primex footprint has grown markedly through the 2018 expo and leading into the 2019 event.
“This is now a truly national event and with our growing relationship with Pacific Rim-based countries, including our newly formed relationship with New Zealand’s famed Mystery Creek Fieldays, Primex is gaining international interest,” Mr Wright said.
“As our depth of footprint grows, we want more and more people to not only come to Primex, but truly experience so much more of this region while they are here, including the opportunities for family and working holidays.
“We are at the centre of an agri-tourism hot spot and one of Australia’s leading food bowls. There is so much to see and do in the NSW Northern Rivers region.
“Primex is partnering with many of these destinations and accommodation venues to bring added value for our visitors. The spectacular The Farm, Byron Bay, and nearby Tropical Fruit World are just two of the outstanding agri-tourism destinations that have come on board. There will be plenty more to make your visit to Primex truly something to remember.”
The growing list of exhibitors for Norco Primex 2019 will soon get the chance to get a unique insight into this year’s event as well as networking with other like-minded businesses.
A 100 Days to Go launch is scheduled for February 5.
Mr Wright said the aim of the function was to give those attending an overview of the event, its programs and attractions and to provide information on how to maximise the Primex experience.
The Primex Livestock Essentials Congress has been launched and re-affirms a comprehensive commitment to all livestock industries hosted at Primex, underpinned by innovation and education. The congress, which blankets all things beef, sheep and goat, alpaca, pork, equestrian, bison and much more, will run in conjunction with the Norco Primex Field Days at Casino from May 16–18.
“We are building a multitude of reasons why visitors should attend Primex, as we have a unique opportunity of not only offering everything a traditional field day can, but provide wonderful experiences through social, entertainment and community-based events designed to offer visitors a great day out, that can be enjoyed and remembered by the entire family,” Mr Wright said.
DATE CHANGE: Norco Primex 2019 will be held a month earlier this year from May 16–18.