ONE-STOP SHOP FOR SPORTS
Netflix, Foxtel Now, Stan, Amazon Prime Video, Hayu, iView – streaming services have made the old complaint of ‘nothing’s on TV’ a thing of the past.
There’s so much choice these days, but how many subscriptions, log-ins and profiles can the average Australian household handle?
Our lives are already cluttered with apps, usernames, passwords, pin codes and ‘smart’ devices.
When it comes to our increasingly fragmented viewing options, streamlining the ever-growing diversity of streaming is the way of the future.
Kayo, the latest streaming service to launch in Australia, is an indicator of where the market is heading.
Dubbed the ‘Netflix of sport’, Kayo aims to be the one-stop shop for sports fans keen to watch everything from rugby and cricket to American football, basketball, surfing and even the darts.
By teaming up with Fox Sports, ESPN and beIN SPORTS, Kayo eliminates the need to sign up for separate services to watch particular sports.
Like Netflix, the service learns what your preferences are and app alerts ensure fans never miss their favourite team’s games.
It’s inevitable the wider market will head the same way, as it already has in the US, where there are dozens of digital TV services to choose from, with Sling TV, YouTube TV, Philo TV, PlayStation Vue, Hulu with live TV and FuboTV all competing for viewers.
All of those services offer a suite of channels, with optional add-ons and features such as DVR, offline viewing and simultaneous screens.
The traditional commercial networks are still in the mix, but unlike most of our free-to-air broadcasters they charge for access to their video on demand and catch-up TV services. Coming into line with its US owner CBS, Channel 10 introduced its paid 10 All Access model this week.
Australia has a much smaller population, so we can’t expect the depth of services that the US and UK have. But new players, either home-grown like Kayo or from overseas, are sure to fill any gaps they can find.
Kayo is the latest streaming service to launch in Australia.