Net­flix, Fox­tel Now, Stan, Ama­zon Prime Video, Hayu, iView – stream­ing ser­vices have made the old com­plaint of ‘noth­ing’s on TV’ a thing of the past.

There’s so much choice these days, but how many sub­scrip­tions, log-ins and pro­files can the av­er­age Aus­tralian house­hold han­dle?

Our lives are al­ready clut­tered with apps, user­names, pass­words, pin codes and ‘smart’ de­vices.

When it comes to our in­creas­ingly frag­mented view­ing op­tions, stream­lin­ing the ever-grow­ing di­ver­sity of stream­ing is the way of the fu­ture.

Kayo, the lat­est stream­ing ser­vice to launch in Aus­tralia, is an in­di­ca­tor of where the mar­ket is head­ing.

Dubbed the ‘Net­flix of sport’, Kayo aims to be the one-stop shop for sports fans keen to watch ev­ery­thing from rugby and cricket to Amer­i­can foot­ball, bas­ket­ball, surf­ing and even the darts.

By team­ing up with Fox Sports, ESPN and beIN SPORTS, Kayo elim­i­nates the need to sign up for sep­a­rate ser­vices to watch par­tic­u­lar sports.

Like Net­flix, the ser­vice learns what your pref­er­ences are and app alerts en­sure fans never miss their favourite team’s games.

It’s in­evitable the wider mar­ket will head the same way, as it al­ready has in the US, where there are dozens of dig­i­tal TV ser­vices to choose from, with Sling TV, YouTube TV, Philo TV, PlayS­ta­tion Vue, Hulu with live TV and FuboTV all com­pet­ing for view­ers.

All of those ser­vices of­fer a suite of channels, with op­tional add-ons and fea­tures such as DVR, off­line view­ing and si­mul­ta­ne­ous screens.

The tra­di­tional com­mer­cial net­works are still in the mix, but un­like most of our free-to-air broad­cast­ers they charge for ac­cess to their video on de­mand and catch-up TV ser­vices. Com­ing into line with its US owner CBS, Chan­nel 10 in­tro­duced its paid 10 All Ac­cess model this week.

Aus­tralia has a much smaller pop­u­la­tion, so we can’t ex­pect the depth of ser­vices that the US and UK have. But new play­ers, ei­ther home-grown like Kayo or from over­seas, are sure to fill any gaps they can find.


Kayo is the lat­est stream­ing ser­vice to launch in Aus­tralia.

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