Supermarkets speed up express delivery service
TIME-poor Australians are rushing to have their groceries delivered to their door in under two hours.
As competition among the supermarket giants gets fiercer – particularly ahead of Coles spinning off from Wesfarmers next month – express delivery services are becoming the latest battleground to lure in new consumers.
Shoppers signing up to express services have used it to have their selected groceries sent to their office, business or home.
Supermarket giant Wool-They worths began offering express services in Sydney last year and is now eyeing off moving into other states.
Customers can order up to 30 items from supermarkets offering the service within 4km of applicable stores.
have to pay a $19 delivery fee to have their groceries sent to their chosen destination.
Woolworths said the average delivery time was 70 minutes and the peak order time was between 1pm and 2pm.
Australian Retailers Association executive director Russell Zimmerman said express delivery services certainly promoted competition.
“If one supermarket offers something and the other is not doing it, it will drag consumers to that supermarket so they all have to keep pace or be a step in front,” he said.