LG unveils TV that disappears
LG HAS unveiled a world first TV innovation: a rollable OLED screen that disappears on command.
At the base of the TV is a 100 watt front-firing Dolby Atmos sound bar that also serves as a housing unit for the TV when you’re not watching it.
At the click of a button, the screen slides down behind the speaker and rolls up like a garage door to disappear from sight.
LG calls this mode “zero view” but there is also the option to hit “line view” which leaves the top of the TV poking out so you can access a narrow horizontal menu to do things like play music, look at photos or select an ambient display such as a fireplace.
The company had an early prototype of its rollable OLED display behind the scenes of last year’s event but says it will become a commercial reality later this year.
As TVs get bigger in size, manufacturers have simultaneously been trying to make them less conspicuous in our living room. Last year, LG released the amazingly thin wallpaper TV and now engineers have managed to make it bendable enough to neatly fold away.
LG expects the 65R9 model to hit stores later this year.
The world’s first rollable OLED TV from LG.