It’s hard to say no to utter crap
COLES certainly captured the hearts of families when it released its Coles Minis earlier this year.
So it makes total sense to give it another crack and release more.
While mums and dads were doing their best to collect all of the mini groceries for their children, environmentalists weren’t as eager to see consumers rushing to the shops to gather them.
And is it any wonder?
It’s just more crap that ultimately ends up in the bin and serves no purpose.
In a time when we should be looking to reduce the amount of “stuff” we accumulate, it seems like this is one of the most irresponsible marketing ploys of the past few years.
And considering the backlash when the original minis came out, I’m frustrated Coles has gone back for round two.
Perhaps I may sing a different tune if I had to shop with children by my side and that’s the point. Coles have made these so irresistible to kids that I’m sure many parents feel it’s impossible to say no.