It’s hard to say no to ut­ter crap

The Queensland Times - - YOUR SAY - SHAN­NON NEWLEY shan­[email protected]

COLES cer­tainly cap­tured the hearts of fam­i­lies when it re­leased its Coles Minis ear­lier this year.

So it makes to­tal sense to give it an­other crack and re­lease more.

While mums and dads were do­ing their best to col­lect all of the mini gro­ceries for their chil­dren, en­vi­ron­men­tal­ists weren’t as ea­ger to see con­sumers rush­ing to the shops to gather them.

And is it any won­der?

It’s just more crap that ul­ti­mately ends up in the bin and serves no pur­pose.

In a time when we should be look­ing to re­duce the amount of “stuff” we ac­cu­mu­late, it seems like this is one of the most ir­re­spon­si­ble mar­ket­ing ploys of the past few years.

And con­sid­er­ing the back­lash when the orig­i­nal minis came out, I’m frus­trated Coles has gone back for round two.

Per­haps I may sing a dif­fer­ent tune if I had to shop with chil­dren by my side and that’s the point. Coles have made these so ir­re­sistible to kids that I’m sure many par­ents feel it’s im­pos­si­ble to say no.

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