Changes in the industry
There have been a few changes in the photographic industry lately that you should be aware of. Firstly Auckland’s Camera & Camera Limited was put into liquidation on April 9. The camera and accessories store was established in 1979, and was trading from Queen Street. Joint liquidator Simon Dalton says in the Liquidators’ First Report, “For many years the company traded very successfully, however, changes in technology have led to a drop in customer demand and a drive to online sales, where competition is fierce.” At the time of liquidation, Camera & Camera owed more than $850,000 to its debtors, according to the report.
Another change to the market is the news that Progear has purchased Apix Photographic Supplies. This decision to incorporate the brands that Apix supplies and the Progear brands was made to build a business structure with more price stability and decreased competition.
“The internet has already flattened the world; pricing is no longer a mystery. The Apix/Progear axis intends to work within that transparent environment. Wholesale will be wholesale, and retail will reflect a globally competive and locally sustainable margin,” says Progear financial controller, Phillip Glamuzina.