In­tro­duc­ing Canon New Zealand’s gen­eral man­ager con­sumer imag­ing and group mar­ket­ing

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Canon New Zealand’s gen­eral man­ager con­sumer imag­ing and group mar­ket­ing,

Adam Maxwell, runs The Pho­tog­ra­pher’s Mail through what the com­pany is look­ing for­ward to this year and what trends to look out for.

The Pho­tog­ra­pher’s Mail: How ex­cit­ing does 2016 look for Canon New Zealand? Can you tell us about any up­com­ing events that you’ll be run­ning?

Adam Maxwell: Our con­sumers have told us that they want to ‘learn’ and feel more em­pow­ered with their cam­era. With this in mind, we were de­lighted to an­nounce late last year an of­fi­cial as­so­ci­a­tion with pho­tog­ra­phy work­shop com­pany Three Lit­tle Wishes. We have con­fi­dence that the hands-on work­shops run by Three Lit­tle Wishes de­liver a qual­ity ex­pe­ri­ence and a high level of education for our con­sumers.

This year’s Canon Col­lec­tive pro­gramme also of­fers an im­pres­sive cal­en­dar of events built around pro­vid­ing ex­pe­ri­ences to as­sist and in­spire new and ex­pe­ri­enced pho­tog­ra­phers. For ex­am­ple, we will be re­peat­ing our suc­cess­ful Piha Land­scape Re­treat with Canon Masters Jackie Ranken and Mike Lang­ford. You can keep in­formed of Canon events by vis­it­ing­lec­tive, or fol­low us on Face­book.

What sort of trends are you notic­ing as we tran­si­tion into the New Year?

Video con­tent is a driv­ing force within dig­i­tal plat­forms, and there is a need for en­hanced video func­tion­al­ity within pho­to­graphic equip­ment to en­able fluid tran­si­tion­ing be­tween stills and mov­ing footage. Cou­pled with this is the de­mand for mak­ing edit­ing and up­load­ing easy.

More than ever, so­cial-me­dia plat­forms, such as In­sta­gram, are re­ally cel­e­brat­ing pho­tog­ra­phy, and we are see­ing a de­mand in DSLR and dig­i­tal compact cam­eras with Wi-Fi abil­ity. Many peo­ple are us­ing im­ages and video to as­sist in build­ing their pro­files and drive fan bases. Imag­ing gear is an im­por­tant com­po­nent in achiev­ing this, and Canon is proud to be play­ing a key role in pro­vid­ing so­lu­tions for suc­cess.

At Canon New Zealand, we aim to in­spire peo­ple to achieve more than they thought they could with their pho­tog­ra­phy. This motto is the driv­ing force be­hind many of our ini­tia­tives and cam­paigns. For ex­am­ple, our Change Your Lens Change Your Story cam­paign with pro­fes­sional pho­tog­ra­pher Graeme Mur­ray aimed to in­spire and en­cour­age pho­tog­ra­phers to ex­plore new styles through ex­per­i­ment­ing with dif­fer­ent lenses.

We also want to in­spire con­sumers to truly own their im­ages and be more cre­ative by print­ing im­ages. Im­ages are a cel­e­bra­tion of a mo­ment in time, and print­ing im­ages en­ables pho­tog­ra­phers to con­trol how their im­ages are rep­re­sented, from the colour man­age­ment through to the tex­ture of pa­per used.

Adam Maxwell

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