Introducing Canon New Zealand’s general manager consumer imaging and group marketing
Canon New Zealand’s general manager consumer imaging and group marketing,
Adam Maxwell, runs The Photographer’s Mail through what the company is looking forward to this year and what trends to look out for.
The Photographer’s Mail: How exciting does 2016 look for Canon New Zealand? Can you tell us about any upcoming events that you’ll be running?
Adam Maxwell: Our consumers have told us that they want to ‘learn’ and feel more empowered with their camera. With this in mind, we were delighted to announce late last year an official association with photography workshop company Three Little Wishes. We have confidence that the hands-on workshops run by Three Little Wishes deliver a quality experience and a high level of education for our consumers.
This year’s Canon Collective programme also offers an impressive calendar of events built around providing experiences to assist and inspire new and experienced photographers. For example, we will be repeating our successful Piha Landscape Retreat with Canon Masters Jackie Ranken and Mike Langford. You can keep informed of Canon events by visiting canon.co.nz/collective, or follow us on Facebook.
What sort of trends are you noticing as we transition into the New Year?
Video content is a driving force within digital platforms, and there is a need for enhanced video functionality within photographic equipment to enable fluid transitioning between stills and moving footage. Coupled with this is the demand for making editing and uploading easy.
More than ever, social-media platforms, such as Instagram, are really celebrating photography, and we are seeing a demand in DSLR and digital compact cameras with Wi-Fi ability. Many people are using images and video to assist in building their profiles and drive fan bases. Imaging gear is an important component in achieving this, and Canon is proud to be playing a key role in providing solutions for success.
At Canon New Zealand, we aim to inspire people to achieve more than they thought they could with their photography. This motto is the driving force behind many of our initiatives and campaigns. For example, our Change Your Lens Change Your Story campaign with professional photographer Graeme Murray aimed to inspire and encourage photographers to explore new styles through experimenting with different lenses.
We also want to inspire consumers to truly own their images and be more creative by printing images. Images are a celebration of a moment in time, and printing images enables photographers to control how their images are represented, from the colour management through to the texture of paper used.