Put it all together for a fantastic getaway
Combining a multitude of elements is the key to making the most of a special break, writes Mercedes Maguire
TWENTY-FOUR-HOUR butler service? Free kid’s club?
What would grab your attention to book a package holiday? Australians have been touted as the second-biggest holiday spenders in the world (after the Saudis), and travel companies are working hard to nab a lucrative share of that travel dollar.
On average, Australians spend $3962 on an overseas trip, shadowing the global average of $2300, according to Visa’s latest Global Travel Intentions study. The report also revealed Aussies plan to increase their holiday budget by almost 10 per cent on their next trip to an average $4331.
So what are travel companies willing to do to turn a holiday-maker’s head?
Colin Bowman, Flight Centre’s general manager of marketing, says companies are always looking for ways to add value to a package. “I was in Hong Kong recently and the hotel we stayed at offered guests a mobile phone for the duration of their stay with calls charged at a local rate,” he says. “It’s the small but very important inclusions like these which can set a package aside.”
Matthew Cameron-Smith, managing director of Trafalgar Australia, says savvy Australian travellers want an experience that offers authenticity.
“Australians are not into anything manufactured,” Cameron-Smith says. “Anyone can pay to have dinner on the Champs Elysees in Paris, but how many can organise a meal in a private 100-year-old goat farm in rural France or a lemon grove in Tuscany?”
Creative Holidays managing director James Gaskell says everyone loves a bonus – welcome cocktails, free massages, upgrade offers, late check-out or return airport transfers – which they offer through Creative Club packages.
The perfect travel package depends on the traveller – a family group, those after adventure or couples looking for a little luxury.
owner of family travel specialists BYOKids.com.au, says parents love all-inclusive holidays where they can pay upfront and know in advance what they’re up for. Companies such as Club Med and familyfriendly resorts in Fiji often offer packages that include all meals, beverages and entertainment, which BYOKids can package with flights and accommodation.
“It’s a real benefit to a family to know what a holiday will cost