$3m chance for tourism operators to do better
THE State Government has allocated $3 million for a Business Capability Program to give tourism operators and staff access to training and upskilling.
The program is designed to improve business operations and deliver quality visitor experiences and will focus on digital and trade development.
Queensland Tourism Industry Council (QTIC) chief executive Daniel Gschwind welcomed the initiative.
“Tourism is a tough, very competitive and global market, and it is only by continuously honing our skills that we can improve our competitiveness and further strengthen the Queensland tourism industry’s reputation,” he said.
“We appreciate that the Government understands the importance of supporting not just the marketing, but also building the quality of businesses and services.”
Tourism Minister Kate Jones said the program would help boost skills for small tourism businesses.
“A strong digital presence is crucial when it comes to growing most tourism businesses,” she said. “Online marketing and booking systems are significant enablers for tourism operators. That’s why we’re investing in a program that will provide training for operators.”