$3m chance for tourism op­er­a­tors to do bet­ter

The Sunday Mail (Queensland) - - NEWS -

THE State Gov­ern­ment has al­lo­cated $3 mil­lion for a Busi­ness Ca­pa­bil­ity Pro­gram to give tourism op­er­a­tors and staff ac­cess to train­ing and up­skilling.

The pro­gram is de­signed to im­prove busi­ness op­er­a­tions and de­liver qual­ity vis­i­tor ex­pe­ri­ences and will fo­cus on dig­i­tal and trade de­vel­op­ment.

Queens­land Tourism In­dus­try Coun­cil (QTIC) chief ex­ec­u­tive Daniel Gschwind wel­comed the ini­tia­tive.

“Tourism is a tough, very com­pet­i­tive and global mar­ket, and it is only by con­tin­u­ously hon­ing our skills that we can im­prove our com­pet­i­tive­ness and fur­ther strengthen the Queens­land tourism in­dus­try’s rep­u­ta­tion,” he said.

“We ap­pre­ci­ate that the Gov­ern­ment un­der­stands the im­por­tance of sup­port­ing not just the mar­ket­ing, but also build­ing the qual­ity of busi­nesses and ser­vices.”

Tourism Min­is­ter Kate Jones said the pro­gram would help boost skills for small tourism busi­nesses.

“A strong dig­i­tal pres­ence is cru­cial when it comes to grow­ing most tourism busi­nesses,” she said. “On­line mar­ket­ing and book­ing sys­tems are sig­nif­i­cant en­ablers for tourism op­er­a­tors. That’s why we’re in­vest­ing in a pro­gram that will pro­vide train­ing for op­er­a­tors.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.