MA­TURE WOMEN IN THE LENS IS OH KAY

The Sunday Mail (Queensland) - - NEWS -

TH­ESE are golden years for women in tele­vi­sion. Just a few years ago, fe­male TV hosts over the age of 50 qui­etly – or not so qui­etly – dis­ap­peared from our screens in an in­dus­try ruled by men. But in 2018, older women are out in force, not only sur­viv­ing but star­ring on our screens.

Chan­nel 10 is lead­ing the charge when it comes to the rep­re­sen­ta­tion of older women on the screen, hav­ing re­cently en­listed Kerri-Anne Ken­ner­ley, 64, who af­ter more than 50 years in tele­vi­sion, was this month an­nounced as a pan­el­list on Stu­dio Ten – the same show em­ployed Ita But­trose, 76, and also Denise Scott, 63.

Seven News Bris­bane’s vet­eran week­end pre­sen­ter Kay McGrath said: “I feel there has never been a bet­ter time to be a ma­ture woman in front of the cam­era. Me­dia pro­pri­etors are wak­ing up to the fact that view­ers, lis­ten­ers, read­ers, en­gage more if they see them­selves re­flected back. Thank god for the Baby Boomers.”

While McGrath is proud of how far the no­to­ri­ously fickle in­dus­try has come, the well­known pre­sen­ter, who has ap­peared in Queens­land lounge rooms al­most nightly for 30 years, said there’s a way to go.

“If you had told me 14 years ago I would still be lead­ing a prime time news bul­letin at 62, I would have made more fi­nan­cial in­vest­ments,” McGrath said.

“I was al­ways grate­ful for my next con­tract and I cer­tainly was wait­ing for the axe to fall. And while things have changed, there are not enough fe­males in the ex­ec­u­tive ranks yet for my lik­ing. If you look across the me­dia land­scape, in board­rooms we are miss­ing in ac­tion.”

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