MATURE WOMEN IN THE LENS IS OH KAY
THESE are golden years for women in television. Just a few years ago, female TV hosts over the age of 50 quietly – or not so quietly – disappeared from our screens in an industry ruled by men. But in 2018, older women are out in force, not only surviving but starring on our screens.
Channel 10 is leading the charge when it comes to the representation of older women on the screen, having recently enlisted Kerri-Anne Kennerley, 64, who after more than 50 years in television, was this month announced as a panellist on Studio Ten – the same show employed Ita Buttrose, 76, and also Denise Scott, 63.
Seven News Brisbane’s veteran weekend presenter Kay McGrath said: “I feel there has never been a better time to be a mature woman in front of the camera. Media proprietors are waking up to the fact that viewers, listeners, readers, engage more if they see themselves reflected back. Thank god for the Baby Boomers.”
While McGrath is proud of how far the notoriously fickle industry has come, the wellknown presenter, who has appeared in Queensland lounge rooms almost nightly for 30 years, said there’s a way to go.
“If you had told me 14 years ago I would still be leading a prime time news bulletin at 62, I would have made more financial investments,” McGrath said.
“I was always grateful for my next contract and I certainly was waiting for the axe to fall. And while things have changed, there are not enough females in the executive ranks yet for my liking. If you look across the media landscape, in boardrooms we are missing in action.”