Message in a shopping bag
Fashion brands join Adani protest
TRENDY urban fashion brands are joining the battle against Adani, encouraging customers to fund the campaigns of ecowarriors trying to stop the coal mine.
In the past month, Australia’s most famous ecoconscious fashion label, Gorman, and campaigning UK cosmetics retailer, Lush, have funnelled funds to antiAdani activists, including left-wing lobbyists GetUp!.
Both companies have also run social media campaigns attacking the mine.
“To stop Adani building the biggest coal mine in the world in Queensland, we have designed a Coal Kills bag to send a clear message,” Gorman says on its campaign web page.
Lush directed all funds from the December sales of its charity pots, which range from $15.95 to $32.50, to “grassroots organisations working to stop Adani”.
“Adani are threatening to start digging before Christmas,” the company said on a Facebook post.
“Now is the time for everyone who cares about climate change to step up and take action.”
Resources Minister Matt Canavan said Australia’s coal and energy industry “wins the Pepsi morality challenge against the fashion sector any day of the week”.
“Fashion is lovely but it’s hardly an essential input into people’s livelihoods,” he said. “I just think it’s a little hypocritical for companies that produce luxury items to be lecturing poor countries about what they should do.”
Gorman is selling bags, which are made in China from recycled plastic bottles, online and in stores for $4, with 100 per cent of the funds funnelled to GetUp!.
But the company’s halo was tarnished in 2016, when a leading industry ethical fashion report that examines supply chains and workers’ rights gave Gorman a grade of “F”. They improved to a “C+” in the latest report.
Gorman and Lush were asked for comment but did not respond.
Mr Canavan said the fashion industry had plenty of ethical issues to concentrate on and he believed opposition to the mine was small but vocal.
“The vast majority of Queenslanders and Australians understand that we need a strong resources sector to have a strong country,” he said.
Marina Cooper from Mitchelton, who has been shopping at Gorman for two years, said the bags were “a great idea just to get the message out to people”.