The Sunday Mail (Queensland)
A GUTSY MOVE INTO PET HEALTH
IT’S not quite kombucha for kitties and canines, but a Gold Coast human gut health company has just unleashed a range of pet probiotics that it reckons will have Fido feeling fine.
Ormeau-based Probiotics Australia has moved to take a bite of the multibillion-dollar pet care industry with the new line that also taps into the gut health food craze sweeping society.
Humans have taken to swigging kombucha and sipping bone broth to promote good bacteria in the stomach and ward off health problems. Probiotics Australia, which has been making gut health products since 2009, says the same science applies to dogs and cats.
The company last month launched pet probiotics brand Ipromea with a range of products including a “microbiome-friendly broth”, Tummy Time, as well as probiotic snacks and shampoo. There’s even a probiotic collagen powder for pooches and felines.
Gold Coast vet Claire Stevens said Australia was only just catching up on pet gut health science.
“We are entering a time when pet owners are adopting these holistic and immune-boosting supplements, in a similar way they have for themselves,” she said.