The Sunday Telegraph (Sydney) - Stellar - - ADVERTISING FEATURE -

Times are a chang­ing and grand­par­ents are def­i­nitely keep­ing up! Long gone are the days where strict, old-fash­ioned and for­mal were used to de­scribe the grand­par­ents you loved, but si­mul­ta­ne­ously feared.

From the dis­ci­plinar­ian to the di­rec­tor of fun – that’s how mod­ern day grand­par­ents are flip­ping old stereo­types on their head in help­ing to raise cu­ri­ous, imag­i­na­tive lit­tle peo­ple. A re­cent re­search study found that 82% of grand­par­ents say the most im­por­tant part of their role is do­ing fun things to­gether.*

And this evo­lu­tion couldn’t come at a bet­ter time. More and more house­holds are feel­ing the pinch to carve out qual­ity time as a fam­ily; es­pe­cially when you add two work­ing par­ents into the mix, and that’s on top of an un­re­lent­ing laun­dry bas­ket!

Grand­par­ents with their new­found free­dom are tak­ing up the man­tle of fun. From read­ing books to cre­at­ing with DUPLO, they are build­ing a con­nec­tion and are ex­plor­ing all the end­less pos­si­bil­i­ties of play and imag­i­na­tion with these sea­soned vet­er­ans of fun. And that’s why we want to say: Thank you grand­par­ents!

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