GRANDPARENTS JUST WANT TO HAVE FUN
Times are a changing and grandparents are definitely keeping up! Long gone are the days where strict, old-fashioned and formal were used to describe the grandparents you loved, but simultaneously feared.
From the disciplinarian to the director of fun – that’s how modern day grandparents are flipping old stereotypes on their head in helping to raise curious, imaginative little people. A recent research study found that 82% of grandparents say the most important part of their role is doing fun things together.*
And this evolution couldn’t come at a better time. More and more households are feeling the pinch to carve out quality time as a family; especially when you add two working parents into the mix, and that’s on top of an unrelenting laundry basket!
Grandparents with their newfound freedom are taking up the mantle of fun. From reading books to creating with DUPLO, they are building a connection and are exploring all the endless possibilities of play and imagination with these seasoned veterans of fun. And that’s why we want to say: Thank you grandparents!