THE PITCH

Doco, 9.35pm, SBSONE

The Sunday Telegraph (Sydney) - TV Guide - - Best On The Box - – ZN

This new eight-part se­ries looks at the cut-throat world of ad­ver­tis­ing and how com­pa­nies face high stakes and in­tense pres­sure to win cam­paigns.

In this episode two ri­val agen­cies go head-to-head pitch­ing for the break­fast cam­paign of fast-food gi­ant Sub­way, which is try­ing to re­vamp its im­age and tar­get the 18-24-year-old mar­ket.

Los An­ge­les-based agency WDCW takes on McKin­ney in Durham, North Carolina. It’s all about the idea – but who has the best one?

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.