Doco, 9.35pm, SBSONE
This new eight-part series looks at the cut-throat world of advertising and how companies face high stakes and intense pressure to win campaigns.
In this episode two rival agencies go head-to-head pitching for the breakfast campaign of fast-food giant Subway, which is trying to revamp its image and target the 18-24-year-old market.
Los Angeles-based agency WDCW takes on McKinney in Durham, North Carolina. It’s all about the idea – but who has the best one?