THE SE­CRETS OF BRAND­ING

The Sunday Telegraph (Sydney) - TV Guide - - Watch On Presto -

One of those do­cos you don’t re­alise you’re in­ter­ested in un­til you haven’t changed the chan­nel for 45 min­utes. No sur­prise the first ex­am­ple of mas­ter­ful brand­ing is Coca- Cola – a com­pany that even man­aged to cap­i­talise on WWII. Also looks at how money-los­ing en­deav­ours can still be good for brands.

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